What are the main steps to build trust among consumers?
For this marketing interview question, you can mention the following steps that go hand-in-hand with building a brand identity. The business should have a vision, that can range from increasing environmental sustainability or social awareness A logo that adheres to the brand’s voice makes customers identify with it Driving campaigns for reaching out to prospects Gain the trust of consumers by using user-generated content Creating a website that enhances user-experience Timely customer service Encouraging constant feedback among consumers Engaging prospects through email marketing
