While launching a direct mail campaign, what activities or elements will you consider beforehand?
If I have to lead a direct mail campaign, I will ensure to consider the following elements: Clarify the objective of the campaign Enlist the target audience Determine the budget Plan the template of the email and discuss the design with the design team Construct the message and mail copy Insert a Call-To-Action button with source parameters Send the draft mail within the team to take the feedback Shoot the mail and track the result Communicate the results to the team Perform A/B testing if it is required for future campaigns
