According to you, which marketing strategies work well for expanding a start-up?
To scale up a small business the following strategies can work: Increase focus on recapturing existing clients. Here using promotional offers can work. Asking for referrals is also an effective strategy Using email and social media as a channel can increase the existing client base Targeting new demographic works well Promoting additional usage of current products can help in increasing the target audience Product diversification and adding related products increases the sales numbers Additionally you can give examples of Swiggy, Zomato and other such startup brands that became recently popular. refer to Swiggy digital marketing strategy and Zomato digital marketing strategy
