What are Recommender Systems?
Understanding consumer behavior is often the primary goal of many businesses. For example, consider the case of Amazon. If a user searches for a product category on its website, the major challenge for Amazon’s backend algorithms is to come up with suggestions that are likely to motivate the users to make a purchase. And such algorithms are the heart of recommendation systems or recommender systems. These systems aim at analyzing customer behavior and evaluating their fondness for different products. Apart from Amazon, recommender systems are also used by Netflix, Youtube, Flipkart, etc.
