Question 56. What Research Has Been Helpful For Both Web Marketers And Their Customers?
Any web marketing research shall benefit both web marketers and their customers. As I describe in the article What Can I do For You?, marketing is not about selling. The real marketing is about understanding what your customers need and try to provide superior services or products to meet your customers’ needs. Therefore the function of marketing research is to understand what customers need and to gather information for web businesses to provide exactly what customers need.
