Question 59. Why Has So Little Web Marketing Research Been Conducted?
As a matter of fact, there are many web marketing reports available on the Internet. However, few of them are of high quality. In a recent article, I discussed why the quality of online research is poor: The real reasons for poor quality of online research, i believe, come from: 1 ) limited marketing knowledge; 2) limited stats knowledge; and 3) irresponsible attitudes.
