Question 77. How Do The Results Of Telemarketing Compare With Mail Shots?
Mail shots are a cheap way of achieving few results. Usually about a 1-3% response is achieved in any area where mail shots are used. Often, mail shots are not seen by the real decision maker. Compare this to Telemarketing or mail shot that is followed with Telemarketing and which focuses on the decision maker. This ensures that a response is achieved from each call and produces positive results ranging from 15-5O°/o in many projects, depending on the product or service. If these result percentages are compared financially, telemarketing achieves the best returns on investment when used to promote the right products or services.
