Question 107. What Does A Search Engine Optimization Campaign Involve?
There are 3 essential components of a search engine campaign: 1. Text component: A web site must contain the words that your target audience is typing into search queries. 2. Link component: Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be “spider friendly.” 3. Popularity component: All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity. A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.
