Search Engine Marketing

Search engine marketing is an internet marketing technique that involves the promotion of websites by increasing their visibility through Ads.

Types of SEM

 1. Pay-per-click (PPC)
 2. Local SEO
 3. Organic SEO

Pay-per-click (PPC)

In the Pay-per-click way of online advertising whenever the user clicks on their online advertisement, the advertiser gets charged for the click also known as Sponsored ads or Sponsored Search.

Local SEO

Amongst the type of Search engine marketing, local search engine optimization has a geographic aspect. Local SEO is an SEO strategy that aims to get your business listing in Google Map results.

Organic SEO

Organic SEO aims at displaying your business on organic search strategies like keyword research, link building, etc.

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