A marketing funnel is a model of the customer journey. It represents the buying stages people go through after becoming aware of a business, service, or product.
a. Top of the funnel b. Middle of the funnel c. Bottom of the funnel
People become aware of the problem they can solve for example someone reads a blog post about improving their fitness
Prospects want a solution and consider their options like they’re interested in getting an activity tracker so they start comparing models.
Prospects decide on a solution and become customers like they decide they want a Fitbit and purchase an Amazon.
Click & View