Digital marketing funnel

 A marketing funnel is a model of the customer journey. It represents the buying stages people go through after becoming aware of a business, service, or product.

Stages of marketing funnel

a. Top of the funnel b. Middle of the funnel c. Bottom of the funnel 

Top of the funnel

People become aware of the problem they can solve for example someone reads a blog post about improving their fitness

Middle of the funnel

 Prospects want a solution and consider their options like they’re interested in getting an activity tracker so they start comparing models. 

Bottom of the funnel

Prospects decide on a solution and become customers like they decide they want a Fitbit and purchase an Amazon.

Know more about SEO latest trends

Click & View