How to Sell by Business Marketing Strategies


Identify Your Target Market

  • List the features and benefits of your product or service.
  • Drill down to how each feature makes someone's life easier.
  • Identify who would have that need.

Create A Buyer Persona

  • Describe your target customer in detail.
  • Consider demographics and psychographic features.
  • Match the selling points of your product/service to these characteristics.
  • Assemble all information into a buyer persona.

Do Your Research

  • Gather information about your potential buyers.
  • Use social media analytics to understand your audience.
  • Utilize all-in-one platforms like Mailchimp for comprehensive data.
  • Research business customers' financial goals and professional objectives.

Connect With The Buyer Personally

  • Begin by bringing up something you've learned about the person.
  • Listen carefully to their answers to understand their interests and needs.
  • Build genuine connections through social media.
  • Show that you care about their lives and can help solve their problems.

Ask Lots of Questions

  • Engage in one-on-one conversations and ask open-ended questions.
  • Explore needs, identify objections, and build understanding.
  • Highlight opportunities for new sales.
  • Run focus groups or surveys to gain insights from a larger audience.

Keep the Focus on the Customer

  • Answer the question, "What's in it for me?" in all your sales messages.
  • Build value by meeting the customer's needs before the sales conversation.
  • Use content marketing to offer value and suggest helpful resources.
  • Frame your sales pitch around how the product/service improves their lives.

Find Their Core Motivation

  • Understand the unique motivations of each buyer.
  • Identify the 7 basic wants: safety, adventure, social approval, better relationships, health and wellness, growth and learning, purpose and meaning.

Know Your Consumer Psychology

  • Loss aversion bias: Highlight how your product or service helps prevent loss.
  • Confirmation bias: Provide information that aligns with the buyer's existing beliefs.

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