Pay Per Click Checklist

PPC Checklist to keep on top of the key areas of your campaign for greater success.


Outline: Key Performance Indicators (KPIs)
Budgets: Set spend and cost per click (CPC)


Budgets: Check Spend vs. Conversions.
Movers: Click-through Rate (CTR) & ACost Changes.


Position: Click performance top vs. side
Rebalance: Refine any performance anomalies


Impressions-Looked for missed opportunities.
Ad Groups- Spilt out, narrow, and refine.

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