Examining the lift in overall traffic to the website will help to give you a more complete picture beyond a click-through report.
New vs. Returning Traffic
The goal here should be to understand at the start of the campaign what is most important to you and make sure that you design a campaign to achieve that goal.
More than half of digital traffic online comes from mobile devices and through mobile apps.
For search traffic, aim to increase the percentage of traffic that comes to the site via branded keywords or specific keywords that are being highlighted in your marketing efforts that are important to your business.
Average Time Spent per Visit
Assess the average time that users spend on the site to learn about how engaging they find your content.
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