Old Vs New Insta Algorithm

Comparison of Features - Old Instagram Algorithm vs. New Instagram Algorithm
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Content Visibility

  • Old Algo- Posts are shown chronologically with no algorithmic sorting  

  • New Algo- Algorithmic sorting determines post visibility

Feed Organization

  • Old Algo- Posts appear in chronological order

  • New Algo- Posts are organized based on relevance and user engagement

Content Prioritization

  • Old Algo- Limited recommendations based on user activity    

  • New Algo- Personalized recommendations based on user preferences

Explore Page Recommendations

  • Old Algo- Limited recommendations based on user activity

  • New Algo- Personalized recommendations based on user preferences

Engagement Metrics

  • Old Algo- Likes and comments

  • New Algo- Likes, comments, shares, saves, and time spent

Influencer Reach

  • Old Algo- Organic reach based on followers and engagement 

  • New Algo- Reach influenced by algorithmic recommendations

Discoverability

  • Old Algo- Relies on hashtags and user exploration    

  • New Algo- Improved discoverability through tailored recommendations

Advertising Effectiveness

  • Old Algo- Limited targeting options 

  • New Algo- Enhanced targeting capabilities for advertisers

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