Know About Social Media Marketing(SMM) Metrics

Know How To GrabTraffic 
On Social Media

KPIs are measurable metrics used to evaluate the performance and success of a specific goal or objective.


ROI (Return on Investment)

 ROI is a financial metric that measures the profitability or efficiency of an investment.

CTR is a metric commonly used in online advertising and email marketing campaigns. It measures the percentage of people who click on a specific link, advertisement, or call-to-action.

CTA (Call-to-Action)

A CTA is a specific instruction or prompt designed to encourage an immediate response or action from the audience.


PPC (Pay-Per-Click)

PPC is an online advertising model in which advertisers pay a fee each time one of their ads is clicked by a user.

SEO (Search Engine Optimization)

SEO is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs).


UGC (User-Generated Content)

UGC refers to any form of content, such as reviews, testimonials, images, videos, or social media posts, that is created by users or customers rather than the brand or business itself.


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