The Art of Targeting Potential Customers


Market Segmentation

Businesses divide their larger market into smaller segments based on shared characteristics such as demographics, psychographics, and behaviors.

Customer Profiling

Once segments are defined, businesses create detailed profiles of their ideal customers within each segment.

Data Analysis

The process relies on data collection and analysis to understand customer behavior.

Tailored Messaging

With insights from customer profiling and data analysis, businesses craft marketing messages that resonate with each specific segment.

Channel Selection

Businesses choose the most effective channels to reach their potential customers.

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