The Psychology of Colors | Color Your Brand



Often used to grab attention and create a sense of urgency. Commonly seen in food and beverage brands (e.g., Coca-Cola, Red Bull).


Frequently used in corporate logos to convey stability and trustworthiness (e.g., IBM, Facebook).


Commonly associated with eco-friendly and sustainable brands. Often used in the health and wellness industry (e.g., Whole Foods, Starbucks).


Used to grab attention and convey a sense of happiness. Often seen in fast-food branding (e.g., McDonald's).


Often used by brands that want to convey a sense of elegance and creativity (e.g., Cadbury, Hallmark).

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