Your username (handle) should be consistent across social media platforms and reflect your brand or personal identity. Avoid complex usernames that are hard to remember.
Use a clear and recognizable profile picture, such as your brand logo or a professional headshot.
Write a concise and engaging bio that communicates who you are or what your brand represents. Use relevant keywords and emojis to add personality.
The link in your bio is valuable real estate. Use it to direct visitors to your website, blog, an online store, or a current campaign.
Clearly define your niche or the main theme of your content. This helps visitors quickly understand what your profile is about.
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