Amazing Campaigns with Shocking Ideas
Pepsi's "Uncle Drew"
featured an aging basketball player disguised as an old man, surprising and impressing unsuspecting players with his incredible skills.
The "Share a Coke" campaign by
replaced its logo with popular names, sparking a personal connection and encouraging people to share personalized bottles with their friends and family.
Dove's "Real Beauty Sketches" campaign created composite sketches of women based on their descriptions and those of strangers, revealing how women often underestimate their beauty.
Volkswagen's "The Fun Theory"
transformed mundane tasks into enjoyable experiences, such as turning a staircase into a piano to encourage people to choose stairs over escalators.
Nike's "Breaking2" campaign aimed to break the two-hour marathon barrier, pushing the limits of human performance and inspiring athletes around the world.
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