Mirinda Unveils New Identity for Genz


Mirinda has unveiled a fun new visual identity system and a strong new global brand platform that celebrates creativity and individuality across all generations.

To inspire creativity, PepsiCo Design and Innovation gave Mirinda a striking new visual identity called "Making an M-pact" to coincide with the launch of the hashtag "#NoFlavourLikeYourFlavour".

Each of the brand's 50+ irresistible fruit flavors, includes Green Apple, Orange, Pineapple, Strawberry, and Watermelon, will have a corresponding color scheme.

The brand successfully launched its Zero Sugar Orange flavor in both Poland and Nigeria as part of a commitment.

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