45 Digital Marketing Shortcuts You Must Learn to Save Time!

Safalta Expert Published by: Ishika Jain Updated Mon, 13 Mar 2023 02:10 PM IST


It might be challenging to avoid confusion in marketing jargon because of all the acronyms and abbreviations. Even seasoned digital marketers can become perplexed by this bouquet of randomly generated letters, which includes CTRs, KPIs, SMMs, and UGCs. So this collection of 45 Digital Marketing shortcuts is something you must learn to save time on marketing if you've ever run upon an odd abbreviation and couldn't figure out what it meant.

Digital marketing may be the most exciting and needed aspect of the growth of your business. But are you aware of the terminology used in it? While digital marketing is the buzzword in the newly evolving market and businesses. Awareness of the basic terminology is still lacking. It might be challenging to avoid confusion in marketing jargon because of all the acronyms and abbreviations. Terms like UGC, RTB, and KPI can confuse even the most seasoned marketing professionals. But you need to stay updated about quite a few marketing acronyms and abbreviations to help you function and communicate better. So this collection of 45 Digital Marketing shortcuts you must learn to save time on marketing if you've ever run upon an odd abbreviation and couldn't figure out what it meant.

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Table of Content:

Here is the complete list of marketing abbreviations.

Here is the complete list of marketing abbreviations.
  1.  Account-based marketing (ABM) is a type of B2B marketing that concentrates resources on a select group of target accounts that are the most valuable.
  2. The marketing concept AIDA (Awareness, Interest, Desire, Action) depicts the steps a customer takes when making a purchase.
  3. Ask Me Anything (AMA) events let presenters interact with the audience by responding to inquiries. Reddit is credited with popularising this word.
  4. Business-to-business (B2B) refers to companies that provide their goods or services to other companies.
  5. Firms selling directly to customers are called B2C (business-to-consumer) businesses.
  6. Content that is produced for the decision step is referred to as BoFU (bottom of the funnel). They should be persuaded to choose the brand choice by this information.
  7. Customer acquisition cost (CAC) is a measure that is essential in determining how valuable a customer is to the business. The total cost of client acquisition is computed by dividing it by the total number of customers acquired.
  8. Cost-per-acquisition, or CPA, is a metric that reveals the overall expense of customers who take an action that results in conversions, such as a purchase, click, download, or installation. To arrive at this figure, divide total campaign expenses by the number of conversions.
  9. The cost per click (CPC) in the PPC marketing campaign is the amount you pay for each click. Pay-per-click (PPC) and CPC are frequently used interchangeably, although PPC refers to an overall strategy for online marketing whereas CPC denotes the measure.
  10. The word CPM (cost-per-mille), often referred to as cost per thousand or CPT, is used to describe how much it costs to get 1,000 impressions or views of a particular advertisement.
  11. The total number of persons who converted into the intended action is known as the conversion rate or CR.
  12. CRO (conversion rate optimization) is a technique for improving your website's or landing page conversion rates. CRO to raise the proportion of site visitors who will complete the targeted action.
  13. CTAs (calls to action) are typically buttons or text that urge site visitors to take immediate action. Buy now, register now, download for free, etc. are a few examples.
  14. An attempt to appeal to a customer's emotions rather than their rational needs is known as an "emotional selling proposition," or "ESP."
  15.  An assessment of the effectiveness of advertising across media channels is the gross rating point (GRP).
  16. HiPPO (highest paid person's opinion) refers to a method of decision-making that relies more on the senior person in the room's judgment than on statistics.
  17. A backlink, commonly referred to as an "inbound link," is a link that points to your website from another website.
  18. KPIs (key performance indicators) are indeed measurable value that reveals how well a business or person is accomplishing its objectives. Consider leads, increased sales, internet traffic, etc.
  19. MTD (month to date) denotes that the time frame for your data spans from the first of the monthly report to the present day.
  20. Content that is produced for the consideration stage is referred to as MoFU (middle of the funnel). Your intended audience is aware of their difficulties and looking for solutions.
  21. MoM (month-over-month) refers to a shift in the numbers from the previous month.
  22. Marketing actions are recommended to engage a prospective client who is likely to become a buyer, or an MQL (marketing qualified lead). Using social media to communicate, obtain ebooks, read newsletters, complete online forms, etc.
  23. Pay-per-click (PPC) advertising is an internet marketing method where the advertiser is charged each time a user clicks on their ad. commonly used to increase website traffic through search engines or social media.
  24. Q&A (questions and answers): Usually, frequently, journalists will conduct interviews using the Q&A format. On the internet, however, it might refer to conversations on social networking sites like Reddit or a portion of content that addresses the most frequently asked questions about a business or service.                                                       Read more: Google Cloud Jobs: Role, Responsibility, Salary and more 
  25. The effectiveness of a digital advertising campaign is assessed via OAS (return on ad spend), a sort of performance evaluation.
  26. TL;DR (too long; didn't read): This acronym, made popular by Reddit, stands for a condensed version of a lengthy text.
  27. A sort of material designed for the awareness stage is referred to as ToFU (top of the funnel). Customers are not familiar with your business, therefore you need to grab their interest.
  28. User-generated content (UGC) is made by a user (fan) of a good or service and can be written or visual. Testimonials, blog posts, updates on social media websites, pictures, videos, etc. are all examples of UGC.
  29. A communication called a USP (unique selling proposition) aims to highlight the feature that sets your company apart from rivals, such as price, quality, or being the first in its field.
  30. WYSIWYG (what you see is what you get) is a phrase used to indicate that the data being edited is as it will appear in the finished product. In content management systems and HTML editors, this phrase is frequently used.
  31. Word of mouth (WoM) is a free kind of advertising that is spread naturally by happy customers. Advertisers "seed" messages for individuals to share in word-of-mouth marketing.
  32. Extensible Markup Language (XML) is a computer language used to create and organize electronic content by a predetermined set of rules that allow it to be shared.
  33. YoY (year over year) refers to a number shift from the prior year.
  34. A search engine page known as a SERP (search engine results page) shows outcomes based on the desired search term.
  35. Social media (SM) is a kind of media that enables content posting to increase engagement. Facebook (FB), YouTube (YT), Twitter (TW), Instagram (IG), and Linkedin are a few examples (Li). Associated with SMM
  36. SMART (specific, measurable, attainable, relevant, and time-bound) is a technique for goal-setting analysis that aids in the establishment of quantifiable objectives.
  37. SQL (sales qualified lead) denotes that a lead has been recognized by the sales team as a possible customer. (Affects MQL)
  38. Before making significant decisions, it is helpful to determine all of a company's strengths, weaknesses, opportunities, and threats (or SWOT analysis).
  39. Return on ad spend, or ROAS is a performance evaluation method used to assess the effectiveness of a digital marketing campaign.
  40. Return on investment (ROI) is a performance assessment type that is used to assess how profitable a campaign was relative to its starting cost over a given period.
41. Return on Marketing Investment or ROMI is a performance measuring technique that is employed to assess the general effectiveness of a marketing effort.
42. JK (just kidding): a word widely in use in social media to show that an individual was being playful and didn't mean a bad thing.
43. KPIs (key performance indicators) are a type of performance measurement that reveals how well a business or person is accomplishing its objectives. Consider leads, increased sales, internet traffic, etc.
44. LTV (lifetime value) is the value a customer contributes throughout their relationship with your business.
45. LP (landing page): a page on your website that is developed for a particular purpose, such as delivering a free trial, app downloads, ebooks, newsletter subscriptions, etc.

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In digital marketing, what is OTR?

Definition of on-target reach from Google Ads Help.

What are the seven important marketing terms?

The seven Ps of marketing are product, price, promotion, place, people, process, and tangible proof. They go by the name of the seven Ps.

What are the marketing 4Cs?

Clarity, Credibility, Consistency, and Competitiveness are the four Cs of marketing communications. It is what? The 4Cs (Clarity, Credibility, Consistency, and Competitiveness) were developed by David Jobber and John Fahy in their book "Foundations of Marketing" and are most frequently used in marketing communications (2009).

4p and 4c are what?

The four Ps of product, pricing, place, and promotion allude to the goods your business sells and how to convince customers to buy them. Stakeholders, costs, communication, and distribution channels are all various facets of how your business operates and are collectively referred to as the "4Cs."

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