We know in all fields whether its science, politics, business and others. Each aspect of the field required its own terminology which depicts its professionalism and provides clarity to each of its functionalities. Likewise, designers have a plethora of vocabulary. Knowing the correct terminology will help them to communicate with experienced designers to enhance their skills.
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Enhance your designing communication skills by knowing the top terminologies of Graphic design.
1. Analogous
Designers use this term to define a specific color pattern. If you select three colors that are next to each other on the color wheel, you create an analogous color scheme. For example, blue, blue-violet, and violet form an analogous color pattern. Here, blue is primary, violet is secondary, and blue-violet is a tertiary color.
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2. Complementary
Complementary is also a technical term for describing a color scheme. When designers pick two colors from the color wheel that sit opposite from each other, they’ll say it’s a complementary color scheme. For instance, pairs like blue and orange, red and green, purple and yellow, etc., are complementary colors.
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3. Die Cut
Die-cutting applies to physical media. The process creates a unique effect, as it involves cutting out different areas of a design. These cuts include creative shapes and various patterns. Die cuts are a part of the finishing workflow for many printed design processes.
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4. Flat Design
You’ll see user interface (UI) designers use this term a lot. It involves creating a design with two-dimensional images, sharp edges, lots of open space, and bright color schemes. The flat design approach is simply the opposite of designs that try to mimic the real world. Instead of creating complex graphics, flat designs illustrate an idea in a way that’s more creative and less chaotic.
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5. Hex Codes
Graphic designers and web developers use hex codes to define colors in CSS and HTML. Modern design programs also use this color-coding system. A hex code represents a color with a string of six digits. For example, #E50914 is the hex code for the unique red color in Netflix's logo.
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6. Kerning
When it comes to typography and character spacing, designers use the term kerning. It refers to the blank space between consecutive numbers, letters, or other characters. Designers may adjust kerning to improve the readability of typefaces when creating a web design, app, ad, or any other graphic. It helps balance the white space between characters, making it look more pleasant to readers.
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7. Knolling
Designers use this term to express how shapes, illustrations, or products appear in a design or photograph. Knolling makes designs more symmetric and orderly. To achieve this effect, designers place objects on a contrasting background and provide a top-down look at the scene. All of the objects are placed at a 90-degree angle, making the design look satisfyingly organized.
8. Leading
Leading refers to line spacing; it's the amount of blank space between two continuous baselines. A properly balanced leading is essential to making blocks of text easily readable. The lead bands of typewriters are the origin of this term. Typewriters used lead strips to evenly spread lines of text.