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What is "App Store Optimization" (ASO)?
The practice of optimizing mobile apps specifically to achieve a higher ranking in app store search results is known as "app store optimization" (ASO). It is simple to refer to app store optimization as the go-to SEO for Google Play and the Apple App Store because ASO and search engine optimization (SEO) for websites share some of the same components and/or qualities. Simply put, ASO is a strong tool with low overhead, high potential, and low costs.Download Now: Free digital marketing e-books [ Get your downloaded e-book now ]
ASO Keyword Research
The core of ASO is keyword research. Whatever way you cut it, keywords give your app "identity." Keywords are essential for both user discovery and user perception of your app. meaning that users will recognize your app in some way if a particular keyword propels it to the top of the search results. Users may associate your app with something entirely different if another keyword is what brings it up. The first thing you should keep in mind is to exercise caution when choosing the most potent keywords. This is particularly true given that these keywords capture the essence of your app. The key here is to comprehend how these keywords function in any given app store. As a result, it's critical to ask yourself the following questions:Will the right people find your app because of the keyword?
What purpose do your keywords serve in searches?
What is the primary KPI for a particular keyword?
Knowing which keywords to concentrate on is one thing; ranking for those keywords is quite another. It's time to optimize your app's discovery now that you have managed to compile a list of the top-performing keywords for your app.
How to Improve the Searchability of Your App Page
It's time to add the keywords you chose to the app field, description, title, and a ton of other places so that you'll have a better chance of showing up higher when a user searches for any of those keywords. Consider the SEO strategies from the past, when we would count the main keywords we wanted to rank for throughout the text. Make sure the title is intriguing and compelling, and keep in mind that while it may be good for ASO, the description of your app will likely be similar to it and utilize the same keyword structure.You can check other related blogs below:
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Strategies for APP STORE OPTIMIZATION
The goal is to make sure that your app can meet the ranking requirements necessary to appear at the top of a search results page. This is especially important given how difficult the road to success in ASO is. Knowing some well-known and successful tactics is beneficial.- Recognize Your Competitors and Customers.
Pro tip: Make sure you are aware of what your rivals are up to.
- Pick the proper app name.
- Boost Your Keywords