6 Reasons Email Marketing increase holiday sales

Safalta Expert Published by: Aryan Rana Updated Tue, 18 Oct 2022 09:07 PM IST

Highlights

The act of sending a commercial message via email, usually to a group of people, is known as email marketing. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense. It include sending adverts, making business requests, or requesting donations or purchases over email.

Table of Content

What Advantages Do Holiday Email Marketing Campaigns Offer?
6 Email Marketing Techniques for the Holidays That Increase Sales
1. Segment your audience when sending customised holiday emails.
2. Send out holiday email campaigns automatically.
3. Send customised holiday email marketing campaigns.
4. Give out holiday gift ideas
5. Early Christmas sales promotion
6. Mobile-friendly Christmas emails can increase purchases.

 

It's almost time for the holiday season once more. These holiday email marketing strategies will draw customers and increase sales.


This year, spread the joy with a powerful Christmas marketing plan. Campaigns for Christmas marketing work well via email.

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Utilize it to increase conversion rates and seize a portion of the holiday spending.

Both online retailers and small companies benefit greatly from the holiday shopping season. In actuality, 20–30% of merchants' annual sales are produced during the holiday season.

Your holiday emails need to stand out if you want to make the most of this season.

Want some motivation? Here are some strategies in Digital Marketing for enhancing your Christmas email marketing campaigns.

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What Advantages Do Holiday Email Marketing Campaigns Offer?


Holiday marketing efforts are ideal for email marketing. Use email marketing during the holidays to find your target audience where they are.

Why holiday email marketing is important is as follows:
  • Increased brand awareness During the holidays, stand out. One of the finest ways to stand out from the crowd during the busy holiday season is through email.
  • entice new clients: With unique deals and seasonal promotions, you may expand your audience. After the holidays, launch programmes to turn inexperienced buyers into devoted clients.


6 Email Marketing Techniques for the Holidays That Increase Sales


You need a strategy for your Christmas email marketing campaign to be successful.
 

1. Segment your audience when sending customised holiday emails.


Instead of a general email blast, a tailored Christmas newsletter gets more interaction.

segment your email lists for the holidays using:
  • Interest: Create groups of subscribers based on their website usage or previous purchases.
  • Customers who shop year-round vs those who just purchase during the holidays have different needs. A loyalty programme should be used to reward the first group. Offer specials and promos to entice the second.
  • Promo code devotees: Limit your client focus to those who care about prices. By doing this, you ensure that you don't lose out on customers who are prepared to pay full price.


2. Send out holiday email campaigns automatically.


Use email automation, one of the most flexible marketing tools, to communicate with the right audience at the right time. This is particularly crucial during the hectic holiday season.

The following email automation techniques will help you get the most out of your holiday emails:
  • Set up automation workflows for abandoned carts. To guarantee sales throughout the holiday season, send abandoned cart emails.
  • Make use of lead scoring to target warm leads. Email leads who are likely to make a purchase. User behaviour is tracked by email marketing platforms like SendinBlue. Based on this information, lead scoring can then be developed.
  • Use a holiday-themed welcome email. Over the holidays, focus on acquiring new members. A welcome email with a unique discount or seasonal theme should be sent.


3. Send customised holiday email marketing campaigns.


Email is easier to customise than social media and other platforms. Use tailored material to keep your email recipients interested. The subject line should include a first name. Send advertisements based on consumer behaviour, such as past purchases.

The addition of personal touch will set your campaign apart from the competitors. This holiday season, use email customization to draw your readers' attention and increase sales.
 

4. Give out holiday gift ideas


This year, pretend to be Santa and attract your clients with a gift suggestion. This puts your products in the spotlight. Inspires holiday buyers as well. Who, after all, struggles to think of Christmas gift suggestions?

Customers will benefit from our holiday email marketing plan. Holiday shopping would add to the already stressful season. Your gift guide reduces some of the anxiety associated with Christmas shopping.
 

5. Early Christmas sales promotion


Black Friday and Cyber Monday are two of the season's largest shopping days. Start early with the Christmas sales promotion. Don't leave sending out your campaigns until the last minute!

In order to prevent subscribers from missing out on your holiday promotions, let them know in advance. Utilize countdowns to create anticipation. Promote time-limited offers and incentives for early birds. Always follow a well-planned timeline for your Christmas email marketing.

It is preferable to start slowly and increase your efforts as the holidays draw near. Don't, as a general rule, increase your year-to-date email frequency during the holidays by more than three times. Otherwise, people can unsubscribe because they perceive your emails as spam.
 

6. Mobile-friendly Christmas emails can increase purchases.


More consumers now shop online or through their mobile devices. During the Covid-19 outbreak, mobile shopping increased dramatically. It's doubtful that this trend will end soon.

Most people also use their phones to access their email. Because of this, the inbox is a fantastic spot to reach holiday buyers.
It's simple for you to send lovely, mobile-friendly emails that increase sales when you use responsive email templates.


 

Are sales boosted during holidays?

For the majority of small businesses, the season between Thanksgiving and Christmas generates more revenue than any other time of the year. The National Retail Federation estimates that 20% of annual sales in the majority of industries are made over the holiday season. In some industries, this number is as high as 30%.

Does email marketing affect sales in any way?

Research shows that properly tailored email marketing results in a startling rise of 760% in income. Your email list can be divided into several groups based on your subscribers' purchase patterns, brand interactions, geographic region, etc.

Why are emails significant in sales?

Emails can be used to increase customer engagement (via newsletters), increase revenue, attract new clients, build brand awareness, and reward devoted clients. Email marketing places a strong emphasis on communication and awareness with current clients and customers.

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