Is a Digital Marketing Career Right for You?

Safalta expert Published by: Vighnesh Pandey Updated Mon, 29 May 2023 01:35 PM IST

In today's world, we can't imagine life without the internet. It has become essential for both work and personal matters. If you're considering a career in the digital space, digital marketing is a top choice. In 2022, the Indian digital marketing industry was valued at an impressive Rs. 367 billion. Surprisingly, it's projected to grow at a rate of 32.1% annually and reach Rs. 1971 billion by 2028. So, is digital marketing a good career option for beginners? Absolutely! If you're attracted to a fast-paced environment that has the power to transform businesses through engagement, then digital marketing is the right path for you. Let's take a closer look at what this career entails and why it's here to stay.

Table of content 
what is digital marketing?
What Are some popular career in digital marketing ?
What is the average salary of digital Marketer?
Carrer outlook for digital marketer
Is There a High Demand of Digital Marketing jobs?
Tips for getting Started in digital marketing

What is Digital Marketing?
In today's fast-paced world, marketing plays a vital role in connecting brands and their target customers. Traditional marketing focuses on promoting products or services to generate sales. On the other hand, digital marketing (also known as online marketing) leverages digital platforms such as social media, online ads, emails, and multimedia messages to promote products. It involves developing web-based strategies to effectively market brands and establish connections with potential customers through engaging digital marketing campaigns.

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Here are few digital marketing Methods:
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) or Web Advertising
  • Email Marketing
  • Content Marketing
  • Search Engine Marketing
  • Affiliate Advertising
  • Google Analytics
  • In-App Marketing
  • Ecommerce Advertising
Read more: Best Digital Marketing Blogs

What Are some popular career in digital marketing ?
To create a successful digital marketing strategy, it is important to utilize a variety of tools and techniques. In the vast world of digital marketing, there are numerous ways to engage with customers and increase brand awareness.
These are some most popular and trending job of digital marketing today
  • Digital Marketing Manager
  • Social Media Marketer
  • SEO or SEM Specialist
  • User Experience (UX) Designer
  • Email Marketing Specialist
  • Virtual Reality (VR) Developer
  • Content Strategist
  • Artificial Intelligence (AI) Specialist
Read more : Top Digital Marketing Tips for A Successful Career
Now that we have explored the sought-after job positions in the digital marketing industry, let's take a moment to examine the salary range for digital marketers.

What is the average salary of digital Marketer?
Various factors such as education, job title, location, skills, and experience play a role in determining the salary scale for aspiring digital marketers. According to Ambition Box, digital marketing professionals in India typically earn between Rs. 3 lakhs to Rs. 18 lakhs annually, with an average salary of Rs. 6.5 lakhs. To get a clearer picture of the average pay scale based on specific job roles, you can refer to our detailed blog post titled "The Best Salary Range for Digital Marketers."
Read more : Digital Marketing Salary for Freshers and Experienced Professionals In India 2023

Carrer outlook for digital marketer.

India has ranked first in digital skills readiness, according to a global study conducted by Salesforce. An impressive 72% of respondents in India are actively learning digital skills, preparing themselves for the future digital workspace. Moreover, 66% of Indian respondents have access to the necessary resources for learning digital skills.

The outlook is bright for digital marketers as the growing competition among data-driven businesses drives the demand for skilled professionals in the field.
Read More: Top Digital Marketing Tips for A Successful Career

Is There a High Demand of Digital Marketing jobs?

In 2020, India had an impressive number of over 749 million internet users across the country. It's projected to reach over 1.5 billion by 2040, showcasing the immense growth potential. With more than 43% of the Indian population actively using the internet, there is a high demand for skilled digital marketers. According to a recent LinkedIn report, digital marketing ranks among the top ten most sought-after skills by employers.

The field of digital marketing encompasses various aspects, and there is a noticeable gap in digital skills. This creates a growing need for marketing professionals who possess the right expertise. Considering the current scenario and the abundance of opportunities, it's an excellent time to pursue a career in digital marketing.

Tips for getting Started in digital marketing :
Digital marketing is a highly profitable career choice that is continually evolving, presenting a potential challenge for newcomers. To assist beginners in navigating this field smoothly, we have compiled seven valuable tips.

  • Enroll in a Digital Marketing Course
  • Select a Specialization
  • Obtain a Google Ads Certification
  • Master Google Analytics
  • Become an SEO Expert
  • Familiarize Yourself with Marketing and Data Analytics
  • Learn Pay-Per-Click (PPC) Advertising
Read more : How To Learn Digital Marketing? Check the top ways to learn digital marketing here conclusion
If you're a creative individual who loves a fast-paced work environment, then a digital marketing career could be perfect for you. To succeed in this highly competitive field, it's important to have the right skill set. Enhance your preparation and take it to the next level by enrolling in online digital marketing courses at Emeritus. Get ready to start your journey towards a successful digital marketing career with confidence and enthusiasm!

What is digital marketing?

Promoting products/services online using platforms like social media, emails, and online ads to connect with customers and drive growth.

Popular careers in digital marketing?

Digital Marketing Manager, Social Media Marketer, SEO/SEM Specialist, UX Designer, Email Marketing Specialist, VR Developer, Content Strategist, AI Specialist.

Average salary of a digital marketer in India?

Rs. 3-18 lakhs/year, avg. Rs. 6.5 lakhs, varies based on education, job title, location, skills, and experience

High demand for digital marketing jobs?

Yes, with a large internet user base in India and businesses focusing on digital strategies, there is high demand for skilled digital marketers.

How to start a career in digital marketing?

Enroll in a course, specialize, get Google Ads certification, master Google Analytics, become an SEO expert, learn marketing and data analytics.

Common digital marketing methods?

Promising, with India ranking first in digital skills readiness and growing demand for skilled professionals in the data-driven business landscape

Why choose digital marketing as a beginner?

Fast-paced environment, transformative impact on businesses, abundant growth opportunities due to increasing reliance on digital platforms.

How can digital marketing benefit businesses?

Reach wider audience, build brand awareness, increase website traffic, generate leads, drive sales, targeted marketing, better customer engagement, measurable results.

Essential skills for success in digital marketing?

Communication, creativity, analytics, digital tools/platform knowledge, data analysis, strategic planning, adaptability to changing trends and technologies.

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