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According to HubSpot, 95% of marketers use content marketing, and 63% of them consider it an essential part of their marketing strategy. The most popular types of branded content are blog posts 87%, social media posts 85%, and case studies 77%. Distribution channels for branded content used are, 77% are website/blog user, 67% use social media, and 42% use email marketing.
Branded Keywords:
Having branded keywords is crucial for building a trustworthy internet presence. Your company's name, as well as any variants or misspellings, is among these keywords. If your company name is TechWiz, for instance, your branded keywords might be "TechWiz," "TechWiz Inc.," and "TechWiz Electronics." These keywords help increase the online presence of your brand and make it simpler for users to locate you if you utilize them carefully in your content, meta tags, and headers.
Read more: Keyword Evolution 2023: Unveiling Current & Future Trends
Trending Keywords:
Your brand's visibility can be increased by keeping up with current trends and including popular keywords in your content. You can find terms that are becoming more popular by using tools like Google Trends. If you're a fashion brand, for instance, you might learn that the keyword "sustainable fashion" is popular right now. By creating material on this subject, like "The Future of Sustainable Fashion," you can showcase the relevance of your business and draw in a larger audience interested in the newest fashion trends.
Identifying trending Keywords:
Identifying trending keywords can be a goal for many content and copywriters. Therefore, there are tools that are feasible to help you in finding keywords which are trending. The Tools are: Google Trends, Twitter Trends and Buzzsumo are practically induced in finding the trending keywords.
Long-Tail Keywords:
According to Brightedge, 70% are search queries are made using long-tail keywords. Long-tail keywords are longer, more precise keyword phrases that appeal to a specific niche market; they frequently have lower search volume but can drive highly targeted traffic. For instance, if you run a pet supplies brand, a long-tail keyword might be "organic grain-free dog food for small breeds." By developing content around these long-tail keywords, you can draw users who have a strong desire to buy from or interact with your brand.
Researching Long Tail Keywords:
- Google itself has an autocomplete feature where you may search your term while typing on the search engine.
- Determine Long tail keywords that are worth targeting based on search volume and difficulty by using ubersuggest.
- Generating more keywords you may also reach to keyword magic tool.
- Ahref's is also a platform where you may search for long tail keywords which are ranking.
- Browse Q&A and different sites and Wikipedia too.
Product Keywords:
Keywords for products or services are particular to what your brand offers. These keywords need to be relevant to the queries of your intended audience. As an illustration, appropriate product keywords for organic skincare products would be "organic face cream," "natural skincare," or "chemical-free moisturizer." These keywords can draw potential buyers who are looking for those products by being incorporated into product descriptions, blog posts, and product pages.
Competitor Keywords:
The Top Five Brand Gain Your brand can gain a competitive edge by tracking and effectively utilizing competition terms. Create content that focuses on the same keywords that your competitors are ranking for. If you're a fitness brand, for instance, and a rival is ranking for "best home workout equipment," you could generate content like "Top 10 Home Workout Essentials by [Your Brand]." This may help direct customers away from your rivals and toward your brand.
Read more: How ChatGPT helps you in finding Low Competition Keywords?
A smart strategy that may significantly impact your online presence and reach is to strategically incorporate the proper keywords into your brand material. Each sort of keyword, including brand, product, long-tail, competitor, trending, and location-based ones, plays a specific part in raising brand awareness and establishing a connection with your target market. You may improve your brand content strategy to increase organic traffic, engage your audience, and ultimately succeed more in the competitive digital landscape by continually analyzing, optimizing, and tracking keyword performance.