70% Engagement Boosted by Using Whatsapp Marketing Ideas: Detailed Guide

Safalta Expert Published by: Aditi Goyal Updated Wed, 27 Sep 2023 07:10 AM IST

Businesses are always looking for new and creative ways to engage their target audience in the digital age. WhatsApp is one such platform that has become incredibly popular for marketing. 

We will examine how WhatsApp marketing strategies can result in an astounding 70% rise in engagement in this in-depth guide.

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With more than 2 billion active users, WhatsApp is one of the most popular messaging apps in the world. Apart from being an excellent way to maintain relationships with family and friends, social media serves as a powerful instrument for marketing. Compared to emails, which typically have an opening rate of 21%, WhatsApp messages have an approximate 98% open rate. Within five minutes, 80% of WhatsApp messages are read. WhatsApp has up to 45% response rate for business communications.

WhatsApp marketing is the practice of using the messaging app to advertise your company, goods, or services. It's a fantastic approach to foster a personal connection and increase engagement with your target audience.

Indeed, research indicates that WhatsApp marketing can increase engagement by as much as 70%. WhatsApp users are more likely to read and reply to messages from companies they are familiar with and trust, which explains why. 

Facebook's 61% engagement rate is lower than WhatsApp's 70%. Eighty-five per cent of consumers say they would like to hear from brands in a timely and proactive manner. This implies that you can send customers pertinent and useful information via WhatsApp marketing, like order updates, special offers, and product news.
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Listed below are some strategies for WhatsApp marketing that will increase engagement:

1. Open a business account on WhatsApp

With a free account, you can use WhatsApp Business to access tools for business messaging, insights, and analytics. Customers will find it simpler to locate and get in touch with you as well.

In order to register for a WhatsApp Business Account, you must enter your company name, address, and phone number. A logo and profile picture can also be uploaded.

2. Create a contact list on WhatsApp.

Building a contact list is the first thing you should do after obtaining a WhatsApp Business Account. You have two options for accomplishing this: using a WhatsApp Business API or manually adding clients to your contact list.

Organising a WhatsApp giveaway or contest is another method for expanding your contact list. This is a fantastic method to draw in new clients and win their consent to send them messages.

3. Provide frequent updates

You can begin providing your clients with regular updates as soon as you have a contact list. This could include things like blog entries, special offers, and the announcement of new products.

Maintain a regular update schedule, but refrain from bombarding your clients. Send one or two messages every week, ideally.
4. Employ rich media

Rich media formats supported by WhatsApp include GIFs, videos, and images. By using these formats, you can increase the visual appeal and engagement of your messages.

You could send a GIF of a client endorsement or a video showcasing a new product, for instance.

5. Provide customer service

Customer support can be effectively provided through WhatsApp. WhatsApp can be used to respond to inquiries from clients, handle problems, and offer support.

You can use a WhatsApp chatbot or set up a dedicated support number to provide customer service on the messaging app.

6. Automate your marketing with WhatsApp

You can send your customers customised messages by utilising WhatsApp marketing automation. This could include birthday greetings, welcome messages, and messages about abandoned carts.

You must use a WhatsApp Business API provider in order to use WhatsApp marketing automation.

7. Hold giveaways and competitions on WhatsApp

Giveaways and competitions on WhatsApp are excellent ways to increase engagement and draw in new users. Simply post on social media or your website asking people to subscribe to your WhatsApp list in order to enter a contest or giveaway using WhatsApp.

The winner can then be chosen at random and declared on WhatsApp.
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Here are some instances of how companies are increasing engagement through WhatsApp marketing:
  • Businesses involved in e-commerce: WhatsApp can be used by these companies to notify customers about shipments, update orders, and suggest products. Additionally, they can respond to inquiries from customers and offer customer support via WhatsApp.
  • Restaurants and food delivery services: WhatsApp is a useful tool for restaurants and food delivery services to send customers updates about their orders, special offers, and menus. Additionally, they can accept orders and respond to inquiries from clients via WhatsApp.
  • Travel and tourism companies: Travel advice, itineraries, and booking confirmations can be sent to clients via WhatsApp. Additionally, they can use WhatsApp to respond to inquiries from clients and offer assistance when they're on the road.
  • Businesses involved in education and training: These companies can use WhatsApp to send students reminders, assignments, and course materials. In addition, they can use WhatsApp to respond to inquiries from students and offer assistance after regular class hours.

Regardless of your industry, WhatsApp marketing has the potential to significantly increase engagement and expand your clientele.

It's critical to respect your customers' privacy and preferences when using WhatsApp marketing. Keep your customers informed about their ability to unsubscribe from your marketing campaigns at all times, and refrain from sending them unsolicited messages.

To sum up, WhatsApp marketing is revolutionary for companies looking to increase audience engagement and forge closer bonds with them. You can use WhatsApp to increase engagement by an astounding 70% by implementing the tactics and concepts in this guide. Keep your business connected, creative, and innovative in the digital age.

What is WhatsApp marketing?

WhatsApp marketing is the use of the WhatsApp messaging app to promote a business or product to customers. This can be done by sending out promotional messages, offering customer support, or running contests and giveaways.

Is WhatsApp marketing legal?

Yes, WhatsApp marketing is legal in most countries, but there are some restrictions. For example, you must obtain permission from customers before sending them marketing messages. You must also follow WhatsApp's guidelines for running contests and giveaways.

How can I get started with WhatsApp marketing?

To get started with WhatsApp marketing, you will need to create a WhatsApp business account. This will give you access to features like the WhatsApp Business App, which allows you to send automated messages, manage customer relationships, and track your analytics.

Once you have created a WhatsApp business account, you can start building a contact list. You can do this by asking customers to sign up for your WhatsApp list on your website or social media pages. You can also offer incentives, such as a discount or exclusive content, to encourage customers to sign up.

Once you have a contact list, you can start sending out marketing messages. Be sure to personalize your messages whenever possible, and use visuals to make them more engaging. You should also be responsive to customer messages, and try to provide support outside of regular business hours.

What are some tips for using WhatsApp marketing effectively?

Here are a few tips for using WhatsApp marketing effectively:
Personalize your messages. People are more likely to engage with messages that are relevant to them. So, take the time to personalize your messages whenever possible.
Use visuals. Visuals can help to make your messages more engaging and eye-catching. So, consider using images, videos, and GIFs in your WhatsApp messages.
Be responsive. When customers message you, try to respond as quickly as possible. This shows that you value their time and feedback.
Make it easy for customers to contact you. Include a link to your WhatsApp account on your website and social media pages. You can also add a WhatsApp button to your email signature.
Follow WhatsApp's guidelines. WhatsApp has strict guidelines for running contests and giveaways, and for sending marketing messages. Be sure to follow these guidelines to avoid getting your account banned.

What are some examples of businesses that use WhatsApp marketing?

Many businesses of all sizes use WhatsApp marketing. Here are a few examples:
E-commerce businesses use WhatsApp to send customers product recommendations, order updates, and shipping notifications.
Restaurants and food delivery businesses use WhatsApp to send customers menus, special offers, and order updates.
Travel and tourism businesses use WhatsApp to send customers travel tips, itineraries, and booking confirmations.
Education and training businesses use WhatsApp to send students course materials, assignments, and reminders.

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