The domestically made biscuit brand Parle remained the most well-liked brand among fast-moving consumer goods in India in 2021, topping the rankings for the eleventh consecutive year, according to Kantar India's annual Brand Footprint report. The analysis examined the FMCG brands that consumers will select in 2021 based on Consumer Reach Points (CRPs). Customers' actual purchases and how frequently they occur over the course of a year are used to evaluate CRP. To put it another way, CRP measures a brand's mass appeal based on its penetration and how customers feel about it based on how often they buy it. If you are preparing for competitive exams and looking for expert guidance, you can download our General Knowledge Free Ebook Download Now.
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KEY POINTS
- The list's top brands after Parle are Amul, Britannia, Clinic Plus, and Tata Consumer Products. Parle is in top place with a CRP score of 6531 for a record-breaking tenth consecutive year (million).
- Parle claims that compared to the prior year's rankings, CRP increased by 14%. Amul's CRP climbed by 9% and Britannia's by 14% when comparing the current rankings to the same period last year.
- A brand of packaged products called Haldiram's entered the club of companies with a billion CRP and entered the top 25 rankings at position 24. Another member of the CRP club is the cake and cookie brand Anmol.
- As a result of the second pandemic wave's greater mobility, more brands reported a CRP rise in 2021 than in 2020.
Regarding Kantar Group
Kantar Group is a data analytics and brand consulting company with its headquarters in London, England. It was founded in 1992 and now employs around 30,000 people globally across a variety of research specializations, including social media monitoring, the effectiveness of advertising, consumer and shopper behaviour, and public opinion. Consumers currently buy FMCG products from all over the world, as evidenced by Kantar's Brand Footprint index, showing the chances still present for companies to strengthen their position.
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