7 best digital marketing keyword research tools

Safalta expert Published by: Saumya Sahoo Updated Tue, 27 Sep 2022 03:56 PM IST

Highlights

A tool that collects Google autocomplete suggestions and helps you find long-tail keywords related to your topic. It does this by making word clouds that outwardly bunch related questions

7 best digital marketing keyword research tools -

  1. Google Keyword Planner
Keyword Planner is Google's traditional keyword research tool and a feature within the Google Ads ecosystem. Long considered the gold standard for SEO keyword insights, Google makes it difficult for SEO professionals with minimal PPC know-how to use. Keyword Planner can show trends and data for cities, regions, and even regions at the Nielsen DMA level (best for metropolitan areas). Combined with your competitor's landing pages, you can easily bring in tons of relevant keywords. Google's Keyword Planner is also one of the best basic tools to put an SEO newbie in context. Especially if you have access to active Google Ads campaign data.
  1. SEM Rush
SEMrush is a complete suite of SEO tools for conducting keyword research and improving your SEO rankings. The Keyword Overview tool allows you to enter keywords and get a complete picture of everything you need to know.

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This includes how many people are searching for that keyword (monthly search volume), whether it's growing or falling in popularity (trend), and more. You can also enter your competitor's website into the domain map to see organic search terms, keyword data, and other organic traffic metrics.
  1. Answer the Public
 Answer The Public is a keyword research tool that collects Google autocomplete suggestions and helps you find long-tail keywords related to your topic. It does this by making word clouds that outwardly bunch related questions. It is great for generating content ideas. That word cloud helps predict more specific questions and search phrases your audience might use. You can use this to generate ideas for more relevant content. This tool uses autocomplete data collected by Google and Bing from 191 countries. Here's how it works: First, enter seed keywords for the topic you want to write about and select your preferred database. By default, the tool will display UK data. In this example, we use "chocolate" to explore US search data.
  1. Keyword dit
Reddit keyword mining. Keyword dit searches Reddit posts, titles, and comments to find keywords and provides search volume. For those of you who don't know, Reddit is a large online community where people can join groups (called subreddits) for almost anything. Some are huge subreddits like r/funny, others are very niche like r/businessowners. This tool does not allow you to enter specific terms. Instead, select a subreddit and the tool will pull keywords from posts and comments on that subreddit. This can help you get ideas for blog posts and social media for your niche, build audience personas and get ideas for keywords to feed other tools on this list. Clicking the context button will show Google search results for that keyword within that subreddit. You can also export the list. Keyword dit is free without catching. 

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What do you understand by Google Keyword Planner?

Keyword Planner is Google's traditional keyword research tool and a feature within the Google Ads ecosystem. Long considered the gold standard for SEO keyword insights, Google makes it difficult for SEO professionals with minimal PPC know-how to use. Keyword Planner can show trends and data for cities, regions, and even regions at the Nielsen DMA level (best for metropolitan areas). Combined with your competitor's landing pages, you can easily bring in tons of relevant keywords. Google's Keyword Planner is also one of the best basic tools to put an SEO newbie in context. Especially if you have access to active Google Ads campaign data.

What is the work of Keyword dit?

Reddit keyword mining. Keyword dit searches Reddit posts, titles, and comments to find keywords and provides search volume. For those of you who don't know, Reddit is a large online community where people can join groups (called subreddits) for almost anything. Some are huge subreddits like r/funny, others are very niche like r/businessowners. This tool does not allow you to enter specific terms. Instead, select a subreddit and the tool will pull keywords from posts and comments on that subreddit. This can help you get ideas for blog posts and social media for your niche, build audience personas and get ideas for keywords to feed other tools on this list. Clicking the context button will show Google search results for that keyword within that subreddit. You can also export the list. Keyword dit is free without catching. 

What is BrightEdge Data Cube Disclosure?

The author is a subscriber of the BrightEdge service and is not compensated for reviews. Of all the tools discussed here, BrightEdge is probably the one that stands out the most. While other options are free or monthly and can be manually integrated by anyone with a mouse and keyboard, BrightEdge offers customer reporting, domain management, integration with Google and Adobe analytics, and social media integration. A platform that handles integration and analytics. Also, BrightEdge does not allow manually submitting tracked domains. You should discuss this with your account manager. Often compared to SaaS provider Conductor in discussions, BrightEdge offers a robust keyword research tool called Data Cube that provides historical data for each domain or keyword on a monthly basis. Data Cube functionality can be easily added to a reporting platform called Story Builder, making it easy to deliver client reports with comprehensive performance results for terms that revolve around common segments.

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