How to rank best stories on Google?

Safalta expert Published by: Saumya Sahoo Updated Thu, 29 Sep 2022 09:28 AM IST

Highlights

Users select the Google News app or news.google.com as their preferred news source. Not only because of brand popularity but also because it makes it easier to see articles from different perspectives

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Google stories

The Top News Carousel contains useful and timely articles covering specific news items. Websites that aren't registered as news sites with Google may still have a (small) chance of appearing in the carousel. That means you can include blogs and other sources. Google also provides notable quotes and opinions. It aims to provide users with detailed and diverse perspectives to better understand the news.
 

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Some people call Google News the front page of the Internet, and they may be right.

Source: safalta

Users select the Google News app or news.google.com as their preferred news source. Not only because of brand popularity but also because it makes it easier to see articles from different perspectives. However, people who specifically don't want to use the service can also publish from the What's New tab in Search. As a result, the vast majority of Internet users have access to the content Google offers in News, whether they like it or not.

Few points to rank the best stories on Google


1. Choosing the Right Keywords to Track Top Stories Rank

Choosing the right keywords is always a difficult problem. Many of us use tools such as our own keyword finder to determine keyword strength. Now, if you're tracking news-related keywords to see how your top stories rank, you can throw this paradigm out the window. Because keywords are temporary, it's difficult to track the rank of top stories. This means that a keyword that is hot one day can literally be old news the next. Historical search volume is useless if you want to track keywords for time-sensitive and evolving news.

2. Follow Google's policy

News publishers must also comply with Google's News Policy in order for their content to appear in News and Top Stories. Articles and videos they upload must strictly avoid dangerous topics, disseminate misleading information, or promote hate speech, profanity, or violence. These rules generally apply to all content displayed on our services. In addition, publishers must clearly disclose whether their content contains advertising, promotion, sponsorship, or affiliate purposes. To learn how to market your website with Digital Marketing.

3. Create original content

Google explains that one of the main goals of news is to encourage and support original and independent journalism and expose users to different perspectives. This is another advantage for smaller, niche publications that strive to offer a different perspective on current events and add value to their readers. You can strengthen your authority and presence on Google News by building a reputation as a trusted and honest source of information.

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4. Use a URL that is permanent 

To ensure content visibility, you should use persistent URLs and take precautions when implementing site migrations. Changing links can confuse algorithms and prevent content from being displayed. Also, when registering your account, make sure you are claiming on all content domains.

5. Create a label

Publishers can add labels to domains, website sections, or individual URLs to help bots better understand and categorize their content. This can be done via the Publisher Center Dashboard or Meta Tag. Labels related to news and top stories include Opinion, Satire, User Generated, Press Releases, and Blogs. However, you must tag your articles and videos with accurate labels that match the content. If the bot determines that the content does not correspond to the selected category, it cannot label it differently or display any markup at all.

What do you understand about google stories?

The Top News Carousel contains useful and timely articles covering specific news items. Websites that aren't registered as news sites with Google may still have a (small) chance of appearing in the carousel. That means you can include blogs and other sources. Google also provides notable quotes and opinions. It aims to provide users with detailed and diverse perspectives to better understand the news.
Some people call Google News the front page of the Internet, and they may be right. Users select the Google News app or news.google.com as their preferred news source. Not only because of brand popularity but also because it makes it easier to see articles from different perspectives. However, people who specifically don't want to use the service can also publish from the What's New tab in Search. As a result, the vast majority of Internet users have access to the content Google offers in News, whether they like it or not.

Why creating original content is important?

Google explains that one of the main goals of news is to encourage and support original and independent journalism and expose users to different perspectives. This is another advantage for smaller, niche publications that strive to offer a different perspective on current events and add value to their readers. You can strengthen your authority and presence on Google News by building a reputation as a trusted and honest source of information.

Is it important to choose right keywords?

Yes, as choosing the right keywords is always a difficult problem. Many of us use tools such as our own keyword finder to determine keyword strength. Now, if you're tracking news-related keywords to see how your top stories rank, you can throw this paradigm out the window. Because keywords are temporary, it's difficult to track the rank of top stories. This means that a keyword that is hot one day can literally be old news the next. Historical search volume is useless if you want to track keywords for time-sensitive and evolving news.

How to rank best stories on Google?

Few points to rank the best stories on Google
1.Choosing the Right Keywords to Track Top Stories Rank
2. Follow Google's policy
3. Create original content
4. Use a URL that is permanent  
5. Create a label

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Register here for Free Demo Classes

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