20 Creative lead generation ideas 2022

Safalta Expert Published by: Vanshika Jakhar Updated Sat, 19 Nov 2022 01:35 AM IST

Whether done in person or online, lead generation is challenging. Because let's face it, many people don't want to take time out of their schedules to talk, so sending cold emails and assembling lists can be challenging. Challenges are giving more focus vision on how to determine the process with regulation and creating a result out work. Lead Generation sometimes does not equalise the efforts and sometimes provides great output.
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Table of Content:
Lead generation: What is it?
Creative Lead Generation Ideas
1) Produce informative videos to help prospects with their problems.
2) Offer gated offers that adhere to best practices.
3) Disclose success strategies from influential people.
4) Make use of customer reviews' SEO power.
5) Display what is effective for your business.
6) Construct an effective spreadsheet.
7) Design a worksheet that makes a process simpler.
8) Provide a thorough response to a challenging question
9) Compile a list of helpful resources or tools.
10) Construct a worthwhile email course.
11) Compile real-world examples with lessons that can be applied.
12) Host a giveaway.
13)To make a routine task simpler, create a template.
14) Provide a free trial or a freemium product.
15) Co-host webinars
16) Begin an Artistic Side Project
17) Appear on regional or international television
18) Establish a program for customer referrals.
19) Deliver a presentation at trade shows and conferences
20) Provide a helpful checklist.



Lead generation: What is it?

Leads are people or businesses who are interested in what you have to offer and could become customers. Finding them, grabbing their attention, and looking for clues that they might turn out to be profitable customers in the future is the process of lead generation.
 

Creative Lead Generation Ideas

1) Produce informative videos to help prospects with their problems.

Helpful videos can provide real solutions to problems for potential customers in an engaging and simple-to-understand format. For businesses that require assistance producing their videos, Wistia, a provider of video hosting and analytics, offers a library of instructional videos. Here is a library of information provided by Wistia on iPhone videography. Wistia is an online streaming platform, so publishing content that is solely geared toward demonstrating how to use its products would only be relevant to existing customers.

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People who may not even be aware of Wistia can benefit from the brand by watching videos like the one above, which is pertinent to anyone with an iPhone.
 

2) Offer gated offers that adhere to best practices.

It's useful to know what other people are doing to succeed with a particular marketing strategy when you explore it in a blog post or e-book. For a marketer looking to start in a specific industry, compiling these best practices into a list is very helpful. For instance, HubSpot aims to assist its target audience in increasing the return on investment from content marketing by providing a thorough list of SEO best practices from a variety of experts. Readers who are struggling to understand a complex marketing strategy will find value in the e-book, and in return for their contact information, they will receive insider advice from a variety of knowledgeable sources.
 

3) Disclose success strategies from influential people.

Do you want your content to offer something special? Speak with an influential person within your company or in your industry.

You can convince prospective clients that you're committed to providing the best guidance and insight available by conducting an expert interview to learn their secrets. You can read Groove's perspective on this strategy through an interview with Andy Drish, the CEO of The Foundation, below. Successful founders are frequently interviewed by the Groove team, who pose detailed questions from which everyone can gain insight. The audience can then read those interviews on Groove's blog.

 

4) Make use of customer reviews' SEO power.

Review platforms are a fantastic way to increase your brand's visibility and attract the right customers because they typically have a strong organic search presence. You increase your chances of being discovered by qualified prospects in search, without spending any money, when you motivate users to write reviews on a third-party platform with strong SEO, like Yelp or Google. Google seems to favour review sites in search engine results, acknowledging their independent role in assisting users in finding what they're looking for. For instance, FinancesOnline.com, one of the top B2B review sites, appears in the rich snippet when I search for "best marketing software."

 

5) Display what is effective for your business.

Potential leads may find it interesting if you write an open post about something with which you've had success (or failure). Inspiring posts like this can help other businesses avoid making the same errors when they are in a similar stage of growth or are similar in size to your company. Classy developed an analysis of how the company's blogging strategy had changed and what the company had discovered through 1,000 posts to offer a useful resource. To share its lessons with the larger content community, Classy, a platform for nonprofit organizations to raise money, writes a blog post.

 

6) Construct an effective spreadsheet.

It takes forever to compile a spreadsheet of resources, so it's simple to appreciate the value of having someone else do it. In exchange for an opt-in, Heinz Marketing created an accessible spreadsheet directory (a diagram of the marketing technology landscape) and made it available. Heinz Marketing created a highly valuable piece of content that helped to generate leads by making the information easily accessible to its audience. Different people have different preferences when it comes to how they prefer to consume content.

 

7) Design a worksheet that makes a process simpler.

Every industry has tasks that a worksheet is most effective. A worksheet might be used, for instance, by a software company to create a marketing plan. You can establish a beneficial relationship with prospects by offering a straightforward worksheet that they can complete in exchange for their email address.

 

8) Provide a thorough response to a challenging question.

Any questions you might have can be answered on the internet. But how many truly sound solutions are available?

Making the effort to write a comprehensive, step-by-step article that addresses a pressing query for your prospect gives you the chance to produce leads. After all, you'll frequently choose the company that offers the best response.

 

9) Compile a list of helpful resources or tools.

It's simple to boast about the tools your business provides, but when you take the initiative to look into additional beneficial resources your audience may be using, it demonstrates that you value their success over your promotion. The potential to generate leads comes from attracting the kind of audience that is looking for similar solutions as you are.

 

10) Construct a worthwhile email course.

A quality email course is like getting free access to a real class. This kind of offer can be very beneficial for busy marketers. This method typically works well for complex subjects that are best learned in a classroom setting. For instance, in exchange for an opt-in, Buffer offers 25 social media tactics over 25 days. The email course was developed by Buffer to condense blog content into manageable chunks. The email course helps Buffer generate new leads to engage with via email and enables people with different content consumption styles to access the same valuable information that is on the blog.

 

11) Compile real-world examples with lessons that can be applied.

Finding good examples to learn from can be both valuable and challenging. An effective way to direct prospects to a guide or offer where they can opt-in is to provide a list of best practices or actual case studies in your industry. With its clever site copy, the blog post attracts readers, and the brand inspiration and useful examples entice them to return for more.

 

12) Host a giveaway.

One of the most effective methods of lead generation is giveaways. But if done improperly, a giveaway can also generate a ton of useless leads and waste your time. Make sure the giveaway is something people will want to receive. A giveaway of conversion rate optimization (CRO) software, for instance, was organized by eWebDesign and was very beneficial to its intended audience. The giveaway was successful for eWebDesign because it generated leads through social media interaction and email signups. Whether a user took part in the giveaway and won it or not, they kept doing so in the hopes of taking part in more giveaways in the future. In the meantime, eWebDesign expanded its email list to continue engaging subscribers with more niche CRO content.

 

13)To make a routine task simpler, create a template.

The employee schedule, content calendar, and market research sheets are just a few examples of everyday business templates that can be difficult to create from scratch. Making those templates for your customers is the ideal way to start a strong relationship that could result in the prospect purchasing your good or service as a marketer looking for lead generation ideas.

 

14) Provide a free trial or a freemium product.

Free trials of a company's products can help a potential customer get halfway in. They are more likely to buy the full product and stick around if the free trial is valuable and helpful. Prospects who prefer to make purchases online without making phone calls frequently use touchless purchasing. A brand's website can self-sell and gently prod visitors to buy by offering a free trial.

 

15) Co-host webinars

A brand-new lead generation strategy we're using is hosting webinars with related (non-competing) brands that have an audience similar to ours. 
 

16) Begin an Artistic Side Project

There are many different shapes and forms that side projects can take. If you don't have a lot of technical resources, you can still come up with a creative idea that attracts leads. The advertising firm Cummins & Partners sought to sell out its first live conference, Creative Fuel, a few years ago. They had a small budget, so they launched a YouTube video and blog post titled "The World's First Crowd-Sourced 3D-Printed QR Code Live Streamed Via GoPro To A Smartphone Or Tablet Device Drone Delivery Ticket System Project" with the help of almost nothing else.

 

17) Appear on regional or international television

If you pitch being a guest for one of your segments to a local television station, they may ask you to pay to play, but if you've established some sort of authority in your field, it shouldn't be too difficult to become the person everyone wants to interview. However, this lead generation strategy will be heavily focused on relationships.

 

18) Establish a program for customer referrals.

All B2B marketers, salespeople, and company owners will tell you that their best leads come from recommendations from current clients. Asking if your satisfied customers know of a prospective client or customer who might be interested in your solution becomes much easier when you offer a great product or service as well as work hard to generate a fantastic customer experience. This is one of the best lead generation concepts you can pursue because new referrals already have trust in the person who referred them and a problem that needs to be solved.

 

19) Deliver a presentation at trade shows and conferences

Speaking at regional gatherings up to international conferences is one of the best ways to strengthen your brand and advance your thought leadership within your industry. Since the beginning of our time at Close, this has been a key component of our lead generation strategy because it frequently places us in front of hundreds of members of our target audience for a presentation where we can share some of our sales knowledge.
 

20) Provide a helpful checklist.

Who doesn't keep a running to-do list that occasionally grows a bit excessive? There is a lot that goes into organizing a webinar, as you can imagine. Marketing companies can download and use a handy checklist designed by HubSpot for webinar production to make sure they don't skip any important steps.

 

What does lead generation's future hold?

Data-driven, heavily dependent on automation and optimization, multi-channeled, and orchestrated with a focus on the needs of the customer are predicted to characterise lead generation in the future.

 

What kind of lead generation is most successful?

Utilize email marketing to nurture new contacts. In fact, according to 42% of businesses, email marketing is the best way to generate leads.

 

What is the main source for generating leads?

Email promotion.
SEO.
paid advertisements.
the internet.
Referrals.

 

How do you instantly produce leads?

Request a Referral.
Make a Testimonial Request.
Customer service and social media are to be addressed.
Put Real Users on Display in Your Marketing.

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