5 Best optimized mobile ad creative

Safalta expert Published by: Ishika Jain Updated Sat, 29 Oct 2022 09:44 AM IST

Highlights

Mobile advertising has become crucial for the growth and expansion of businesses and markets in this digital age by serving as a channel for client interaction, thus it is essential to be aware of how to creatively maximise mobile advertising.

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Businesses use advertisements to inform customers that there is a "simple solution" to a challenge they might or may not be aware of. Mobile advertising now has a better chance than ever to provide customers with the material they want because the mobile environment is more personalized than before. Instead, the majority of consumers are taking every precaution to avoid mobile ads; viewers spend 22% of the time attempting to close intermittent ads rather than viewing them. Why are mobile advertisements so hated if they are meant to assist users? Because numerous apps completely misunderstand mobile advertising. They are either loud, or impersonal, or the user doesn't care about them. Additionally, pop-up ads, automatically playing videos with audio, and interstitial ads are among the most hated mobile advertisements since they prevent users from enjoying the material they are attempting to access.

Source: safalta

2 Consumer perceptions of commercials and your brand may alter as a result of effective mobile advertising. fact, 78% of customers state that they would welcome digital applications that are pertinent to their interests. 3 A discreet way to bring your business to the attention of millions of consumers who are already looking for great information is through social media advertising. The average user spends almost two hours every day on social media, making it the ideal platform for business promotion in Digital Marketing. Additionally, knowing the top acquisition channels and your user base will help you create social advertising that is not just relevant but also beneficial.

Table of Content:
1) List your preferred channels for new customers:
2) Test first, then scale:
3) Create unique landing pages that highlight your value:
4) Accept retargeting:
5) Go after high-value clients rather than just CTRs:

Here are 5 strategies to improve your mobile social ad strategy so you can be sure you're focusing on the appropriate users.

1) List your preferred channels for new customers:
What countries do your users hail from? How are they finding your application? Making important decisions regarding where to display the main of your adverts can be aided by gaining knowledge into how consumers discover your app. If businesses already have a significant presence on social media, you should find out which platforms are working the best. Your users can be linked to the ads they interact with through a mobile measurement partner (MMP), which can give you information about what is and isn't working.

2) Test first, then scale:
We're not advocating that you select the best acquisition platform and concentrate all of your advertising budgets into one channel. Before you start increasing ad frequency, A/B tests various channels, creativity, and messaging. Utilize sophisticated segmentation to distribute multiple versions of your advertisement to various groups according to their actions, regions, demographics, etc. Find the messaging and presentation style that each group prefers, and then tweak as necessary. Successful tactics are always evolving. Following the 80/20 rule while growing is still a smart practice once you've determined what is best suited for the app. Invest 80% of the budget on your successful formula and 20% on more ad testing.

3) Create unique landing pages that highlight your value:
Where does a user go after clicking your advertisement? You might find that a significant portion of CTRs are not translating to installs if you are directing them straight to the App Store. This is because, despite their enthusiasm, these people may well not know that much about your program to decide to download it. Create landing pages that highlight your features and advantages to people who click on the ad to combat this. To inspire the content on such landing pages, discover the reasons why consumers adore your software. Even segmentation might be used to market particular app features to target populations. The Facebook advertisement shown below was posted by Hulu to advertise their selection of reality TV episodes. The advertisement then directs you to a landing page with a clear CTA to begin a free trial for their reality TV category.

4) Accept retargeting:
Ads shouldn't just be directed to brand-new users. Ads might also encourage current users to utilize your app more frequently. Retargeting is an effective strategy to raise CLV and AOV (Average Order Value) (Customer Lifetime Value). Addressing lapsed users can serve as a gentle reminder of their original motivation for using your program. Or going back to a product they've already seen can encourage them to buy. By promoting recently seen items on social media, Amazon effectively achieves this. Retargeting advertising with things that the customer has already purchased is just poor marketing, so mobile advertisers beware. The last point you want to do is to support an expensive advertising campaign that will just get your users to roll their eyes. Asking them to post a review or suggest the application to a friend can inspire users to take action within your app.

5) Go after high-value clients rather than just CTRs:
Although click-through rates (CTRs) can be useful in determining whether ads are effective, they do not provide the whole picture. You may acquire additional high-value users by recreating your most effective ads by recording in-app events and understanding how the most worthy users are travelling through to conversion. You may view user flows to see the steps people take after downloading your app, as well as the conversion rate and average conversion time for each stage of the process. This might assist you in determining the characteristics and advantages to emphasize in your ad content to draw in high-value clients. Mobile advertising has become crucial for the growth and expansion of businesses and markets in this digital age by serving as a channel for client interaction, thus it is essential to be aware of how to creatively maximise mobile advertising.

What advertising are optimised?

Ad optimization is the process of developing ads that are pertinent to the users who see them, then fine-tuning them using information obtained from user testing and A/B tests.

A banner is a sort of media, right?

Online advertising that uses images rather than words is called a "banner ad." Promoting a brand and/or directing visitors from the host website to the advertiser's website are the two main goals of banner advertising.

What qualities distinguish a strong display advertisement?

An alluring plea for action (CTA) a style that complements the advertisement. a straightforward form. a responsive mobile experience

What makes ad optimization crucial?

For advertisers who are aware of their best-performing audience, the advertising optimization can considerably enhance the purchasing process. When it comes to programmatic, targeting makes it simple to reach the most valuable populations.

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