Safalta Talks Master Session: Content Marketing in the Age of Generative AI by Tanmay Guha Roy

Kunika Tyagi

She is an experienced and skilled English and Hindi Content writer with a passion for crafting compelling and is dedicated to delivering high-quality, SEO-optimized content that resonates with the target audience.

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In the master class session organized by Safalta.com on the topic of "Content Marketing in the Age of Generative AI" by Mr. Tanmay Guha Roy of FCI, Chief Marketing Officer said that Since I studied literature in school, I was immediately drawn to the subject. Additionally, I continued to pay attention to the content people were interested in reading and consuming. The stuff that we read and see now was not available in 2002. Moreover, the phrase "content" was not often employed at the time.

Source: Safalta.com

PR then mostly used print, radio, and television. since not everyone could easily access the internet at that time. To access the internet, you had to visit a cyber café and pay Rs 60 per hour. I studied literature in school, which is why I'm attached to the con Video streaming was also extremely uncommon at the time. Since Google created the search engine in 1998 and Google Adwords in 2002, not much was known at the time about digital marketing.

Q:- You have also done programming for many star actresses of Bollywood and have also been working on content marketing in many companies. You have more than 2 decades of experience, so how did you first get interested in content and when did you feel you had the right to do this? Want to work in the sector, and what other things inspired you to take up content writing, after which you are a content marketing officer today?

Ans:-
Digital website creation was quite a huge deal around 2002. The floppy disk was replaced by a compact disc or CD. It contained a PowerPoint presentation that was written and given out on CD for exhibitions, etc. There was just digital marketing available at the time. That's when I understood that marketing communication is the most crucial aspect of the marketing industry. And when it comes to marketing, content is king. He asserted that there are various approaches to producing material on the Internet, just as there are various approaches to producing content for television, print, and e-books. I started out focusing on the psychological aspects of communication and content.

Q:- How did the problem with AI arise even during the time of Google News?

Ans:- 
Regarding the claim that artificial intelligence (AI) has been mislabeled, He responded that, according to Noam Chomsky, technological advancements have been making this happen since the days of Google. Even back when Google News first launched, it was common for Google to compile all news sources and recommend them to users. This means that in the past, he chose what people read. AI does the same thing—it gathers content. Without training, an AI system cannot function. He receives instruction from the man himself. AI gathers a lot of information to train itself.

Q:- Why will brand identity and authenticity be lost due to uniformity?

Ans:- 
Addressing strategies for managing the deluge of generative AI content, He noted that a problem that consumers currently confront is that marketers are employing essentially the same AI content—a problem that Google likewise encountered. Similar techniques have been used by others to rank their material in searches. After that, Google started to regularly alter its SEO algorithm to reward high-quality material. However, with AI, it is now incredibly difficult because each brand has its personality and backstory. It is essential for handling. Brands will therefore undoubtedly be unable to utilize AI-generated content to its full potential. Because brands will lose their identity and authenticity if there is homogeneity.



Q:- How did the Internet change in these 3 stages after 2000?

Ans:- 
In response to the inquiry on how content marketing has changed over the past 20 years, He stated that it has changed since the internet. Ads could previously only be placed in print, radio, or television. Cloud-based tools emerged when the Internet was established. Digital advertising now costs a lot less than print and television advertising. We refer to the initial period of the Internet as "Internet 1.0." Nothing you published could be changed, and no one could leave a remark below it. However, in 2006, the Internet underwent modifications and the 2.0 era began. It included interactive elements.

Everyone who had access to the content you had written began to leave comments on it. He said that content marketing has changed since the internet in response to the question about how it has changed over the previous 20 years. Before, one could only place ads in print, on radio, or television. With the creation of the Internet, cloud-based tools appeared. Compared to print and television advertising, digital advertising is currently far less expensive. We call the early days of the Internet "Internet 1.0." Nothing you posted could be altered, and nobody could comment beneath it. But in 2006, changes were made to the Internet, and the 2.0 era started. There were interactive components in it. Comments started to appear on the content you had published for everyone who could access it.

Q:- Like big cities, now how professionals are doing digital marketing easily in small cities too?

Ans:-
He responded, "I had no problems for two years during the Corona period," when asked about the challenges faced by marketers in rural areas when it comes to content marketing. The amount of time spent on the internet in cities today and small towns or villages does not differ significantly. There is no discernible marketing difference between rural and urban locations because mobile internet is so inexpensive in these areas. These days, Google Ward Chat GPT and AI Access are used by all marketers.

The youngsters of small communities have access to all information via the internet. Through the internet, people may stay informed about global events while lounging at home. The young people shouldn't think narrowly because they are from a tiny community. Believe that I am on par with everyone. The only variable that varies in Google Ads and Facebook Ads is audience size. Digital marketing is now accessible from any place as long as you are leveraging numerous channels. You can achieve the same outcomes in Meerut as you can in Delhi by investing Rs 10,000 in internet marketing. Build your career with Safalta

The country's well-known ed-tech company Safalta.com has started many professional and skill-oriented short and long-term courses to help the youth, from where you can make yourself a professional in any field sitting at home. Apart from digital marketing, there are many courses available here. Not only this but for the youth who are dreaming of a government job, there are courses to prepare for almost all competitive examinations on success.

After studying here, hundreds of youth have got excellent jobs in the government and private sector, so what are you waiting for, join success today and make your brilliant career. You can also join these courses by downloading the Safalta app on your phone.

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