Exploring Google’s New multisearch Feature

Safalta Published by: Ishika Kumar Updated Sun, 12 Jun 2022 01:39 AM IST

Highlights

if you wanna know more about Google’s New multi-search Feature, then read this article for more details.

When Google was founded in 1998, its initial product was searched, and it is still the most popular today, serving billions of users and processing countless searches every day. And it's one of the services Google is always improving. Google I/O 2022 has begun, and the company has unveiled a number of modifications to its most recent search engine invention — multi-search — that will undoubtedly improve your searching and online purchasing experiences.
Google multi-search is a Google app feature that allows users to conduct simultaneous text and image searches. Multisearch, which is powered by artificial intelligence, allows users to ask inquiries about items by merging their images with search queries.

Example- To welcome us to the neighborhood, our neighbors gave us a beautiful new houseplant last weekend. Despite how lovely the plant was, none of us had a "green thumb" or even knew what kind it was. Fortunately, I had recently learned about Google's new multi-search tool, which assisted me in determining the type and obtaining care instructions. It was a lifesaver for everyone, but especially for the plant!

You're not alone if you haven't heard of Multisearch. In the United States, the tool is presently only available as a beta feature in English. However, now that I've used it, I can't see it not being made available to more users in the future.
 

1. Explore the World With Google Multisearch-

Search for information about an object using your own photographs and text.
To give you a better idea of what this tool can achieve, I'll tell you about my experience with the mystery houseplant. In the photographs above, you can see how I captured an image of the plant using Google Lens (the Google app's built-in camera capability). Then I swiped up to access the second screen, which automatically identified the kind while also allowing me to add text to my search (note the "+ Add to your search" icon at the top of the screen). After that, I put in "care instructions" to come to the last screen, which demonstrated how to be a good caretaker.
That's all there is to it. Multisearch isn't just for plants; it can also be used for other things like shopping or choosing a sofa to match your fireplace mantle.
 

2. What This Means for Marketers-

Despite how much fun I've had with Google's new multi-search tool, it's critical to connect this to digital marketing. And, as far as I can tell, the best course of action is to make sure that all of your photographs and web pages are search engine optimized. That way, when someone is looking for one of your items or ideas — or something similar to it, or to pair with anything else — you can increase your visibility in the most recent method people search.
 

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How do I use Google Multisearch?

To get started, open the Google app on Android or iOS, tap the Lens camera button, and either search for one of your screenshots or take a photo of the environment around you, such as the trendy coffee shop wallpaper pattern. Then, to add text, swipe up and hit the "+ Add to your search" button.

How do I use Google lens on PC?

Open Google Chrome on your computer and go to the page where you wish to use Google Lens. Go to the page you want to use Google Lens on and then to the image you want to use it on. Right-click the image and choose "Search image with Google Lens" from the drop-down menu. The Google Lens interface will appear.

How can I search a person by image?

Add a name to a photo of a person or a pet.
  • Open the Google Photos app on your Android phone or tablet.
  • Go to your Google Account and sign in.
  • Tap Search at the bottom.
  • A row of faces will appear. Tap a face to see photographs of them. Tap View all to see more people.

Is Google Lens free?

Google Lens is free and can be downloaded on both iOS and Android devices.

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