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What Exactly Are Long Tail Keywords?
Is it necessary to use long-tail keywords for SEO?
Long tail keyword illustration
Long tail keyword research
A long tail keyword
is a phrase consisting of three to five words.
Because these keywords are more particular than general phrases, you may target certain populations.
Because they are meant to better represent how individuals make searches, these keywords are also less competitive than generic keywords.
Long tail keywords allow you to attract more high-quality visitors to your website, which is more likely to convert. Long tail keywords become increasingly significant as the consumer journey progresses.
Users often start with a simple search, and as search engines assist them to resolve their problems, their queries get more sophisticated.
Long tail keywords will become increasingly significant in differentiating your brand from the competition.
Long tail keywords are used in more than 70% of search inquiries.
This is becoming increasingly common as individuals use voice search more frequently.
People now often submit inquiries to Google with the same wording they use when communicating with a buddy.
This is known as natural language.
Using long tail keywords, your content is more likely to entice these people inside your website and start the buyer's journey.
Because long tail keywords are made up of a few words, they are significantly more specialized.
This implies that both visitors and site owners will get improved results.
Brands will receive traffic that is more directly related to their content, improving their ability to successfully attract new customers into the sales cycle.
Customers are also pleased when they receive material that is more closely aligned with their goals.
Because long-tail keywords are more specialized, there is less competition for each keyword phrase.
Brands can better tailor particular keywords to what they offer visitors.
Depending on the themes your site provides material for and the number of pages you have, you should compile a fairly substantial list of long-tail keywords that you may employ across your site.
It's neither feasible nor SEO-friendly to optimize your site for the same keywords on every page, so have a rolling list of great keywords handy. If you're a local business aiming for foot traffic, use "near me" in your long tail keywords.
Long-tail keywords such as "organic coffee shops near me" or "buy Guiana chestnut plant near me" are fantastic instances of when a consumer is at the end of their buyer journey and looking via long-tail queries.
Using specialized keywords such as "organic coffee shop" and "Guyana chestnut plant" will help you rank higher because they are less competitive with larger companies.
- Create buyer personas and connect them to customer journeys.
- Use this data to determine subjects that your personas will want to view at different stages of their journey.
- Use search engines to do your own query research by putting a basic search into the search field and seeing what keywords autofill into long tail keywords.
These are the keywords that visitors are looking for, and you should optimize for them.
BrightEdge is an example of a long-tail keyword.
We put "best SEO" into Google, as you can see on the right.
Long tail keywords are auto-filled to show us what customers are searching for when they search for "best SEO."
- Use keyword technologies, such as the BrightEdge Data Cube, to uncover relevant keywords with high traffic rates that you can rank for.
- Examine your keyword success, paying particular attention to traffic and engagement rates.
This will inform you how many people are visiting your site and how effectively your material is meeting their needs.
What characteristics distinguish an excellent keyword?
Your target keywords must fulfil four criteria: high search volume, high relevance, high conversion value, and low competition. If any of these are missing, your SEO will most likely fail.
When doing research to determine a user's intents behind conducting a search, we may categorise all terms into four basic types of intent: commercial, transactional, informative, and navigational.
Simply enter a search word into the Google search box, and similar terms will appear in a drop-down list. You may then choose to utilise a single long-tail keyword phrase or a mix of phrases.
The act of locating keywords that individuals use when searching online is known as keyword research. Keywords can be utilised to develop material that will attract search engine visits.