which is the best career in digital marketing?

Safalta Expert Published by: Gaurav Bawa Updated Sat, 17 Sep 2022 02:31 PM IST

Highlights

If you want to start a career in digital marketing in India or anywhere else around the globe, we realize that it might be intimidating at first.

The Scope and Necessity of Digital Marketing in India

Because of its potential to sell products and services to a bigger worldwide audience at cheap costs, digital marketing has grown in popularity in India since its inception. One of the numerous reasons why marketers turned to digital marketing was the option of promoting your items online to only those who meet your target audience criteria or retargeting your advertisements, particularly to those who showed interest in the past. To top it all off, since the Covid-19 crisis rocked the world, digital marketing has been used by firms large and small since it has shown to be one of the most successful ways to run marketing campaigns even while their consumers are stranded at home. There was no halting the emergence of new digital marketing trends. Many firms were able to survive and re-establish themselves thanks to digital marketing during these trying times.


 Table Of Content 

#Digital Marketing Career Opportunities
#Manager of Digital Marketing
#Search Engine Optimizer
#Social Media Marketer
#Content Marketer
#Email Marketer
#SEM
#AR-VR Content Creator
#SEO Expert for Voice Assistants
#Production of videos for newer social media platforms
#Automation Specialist
#Paid Media Expert



 

Digital Marketing Career Opportunities

We have compiled a list of significant sectors that offer employment prospects in the field of digital marketing, as well as some areas that will generate new work chances in the following decade: (It's worth mentioning that practically every employment provides the title of Executive, Associate, Manager, and Head/VP (depending on basic to higher-level tasks).


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Manager of Digital Marketing

Digital marketing managers plan and execute a brand's whole digital presence. They use every digital marketing channel to advertise a company's products or services, with the primary objective of generating sales as cheaply as possible.

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As a digital marketing manager, you should have at least 5 years of experience and the required credentials to back up your knowledge. The primary tasks of a digital marketing manager include overseeing the marketing team and reporting to the company's head or VP of digital marketing.



 

Search Engine Optimizer

Search Engine Optimization is the process of increasing the visibility of a website or a web page in search engine results. Anyone involved in SEO must analyze, examine, and optimize websites utilizing organic SEO strategies. In order to increase website traffic, it is also necessary to create content that contains powerful keywords.

Because search engine algorithms are modified on a regular basis, one must keep an eye out for the newest trends and news on what changes the search engines are doing. This Online SEO Course will teach you all you need to know about SEO.


 

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Social Media Marketer

As the name suggests, social media marketing is all about maintaining a company's presence on social networks such as Facebook, Instagram, Twitter, Linkedin, and Pinterest. Social Media Marketing Specialists may also create and implement a company's whole social media strategy. Paid advertising on sites like Facebook and Instagram is also required to produce more leads that can eventually convert into actual consumers. Social media marketers are responsible for developing a social media strategy, generating material in accordance with it, uploading it, and monitoring important metrics such as reach, impressions, and follower engagement.



 

Content Marketer

As the title indicates, content is an important aspect of this career. The process of developing material for the internet world is known as content marketing. This may be accomplished through the use of blog posts, videos, email newsletters, social media material, and so on. The primary goal of a content marketer is to develop valuable material and distribute it through appropriate channels in order to maintain and attract an audience and grow website traffic. As a content marketer, you must manage a blog, build drip marketing, copywriting, guest blogging, PR, and video creation.


 

Email Marketer

Email marketing has been around for a long time, and it is still one of the most effective marketing tactics available. According to statistics, email marketing has a return on investment (ROI) of $42 for every $1 invested, which is a larger return than any other kind of marketing, digital or otherwise. The medium is rapid, easy to use, and inexpensive, making it a valuable tool for businesses to engage with customers. As an Email marketer one has to focus on building an email list, creating personal and customizable emails tailored to customer interests, and nurturing leads through written communication.



 

SEM

Search Engine Marketing Specialists are in charge of sponsored advertisements on all search engines and display networks. If statistics don't scare you and you have strong analytical abilities, search engine marketing might be a good fit for you. A Search Engine Marketing Specialist plans Ad campaigns, targeting, budgeting, and bidding to ensure that advertising reaches the correct individuals. They create interesting ad copy that entices visitors to interact with the ads. They also keep track of performance and make modifications as needed. Learning Google Ads is the greatest method to get started in search engine marketing.



 

AR-VR Content Creator

Augmented reality uses the camera of a smartphone to add digital features to a live scene. Virtual reality provides a truly immersive experience that isolates the virtual world from the physical world. AR and VR will be swiftly used for marketing purposes. As a result, marketers must be prepared to generate content for AR and VR. These abilities will enable them to get a head start on employing a technology that promises to make it very easy to influence customer opinions.



 

SEO Expert for Voice Assistants

Voice Assistants are becoming increasingly popular, and their use will only grow in the future. Google Assistant, Alexa, Cortana, and Bixby all have extensive capabilities. If a consumer searches for a product or service utilizing these assistants, it is critical that your company be recommended. This is where the "SEO specialist for Voice Assistants" position comes in. Their mission is made harder by the fact that they only have one slot to compete for the top spot. Only if a company ranks high in search engines will voice assistants pick it up and notify people about it.



 

Production of videos for newer social media platforms

Video production and marketing have swiftly risen to the top of the priority list for every marketing plan. Every business promotes video content because it rapidly captures the attention of users. It is no longer just a source of amusement, but also a potent instrument for marketing and lead generation, particularly on social media platforms. As new social media channels emerge, such as TikTok, companies must be prepared to attract customers on these platforms. These businesses will require Video Producers who can create interesting content on emerging platforms. If you have these abilities, they will be extremely important in the following decade.
 



Automation Specialist

Digital marketing automation is the use of software and artificial intelligence to automate digital marketing tasks. Many businesses will automate repetitive processes like email marketing, social media marketing, and even ad campaigns. This allows them to be more productive while also providing a more tailored experience for their clients. As marketing automation technology advances, digital marketers who are adept in these duties will earn a premium salary.

 

A paid media professional is in charge of driving visitors to your website through online advertising on platforms such as Facebook, Instagram, and Google. As a paid media professional, you need to be able to think creatively as well as analytically. They must be fast to recognize which platforms are optimal for reaching their target audience and innovative with their media purchasing abilities in order to maximize input for maximum output. 60% of marketing expenditures will be committed to digital spending, implying that every digital team will require a paid media professional. As a result, sponsored media will undoubtedly be thriving digital marketing employment in 2022.


 


 













 

 

How can I get started with digital marketing?

Start your digital marketing profession with these seven steps:
  • Build your own website.
  • Select one digital marketing channel to concentrate on.
  • Learn more about the digital marketing channel you've chosen.
  • Apply what you've learned.
  • Get acquainted with free digital marketing tools.
  • Apply for a marketing job.

What function does digital marketing play?

A digital marketer's major responsibility is to oversee marketing campaigns that promote a brand and its products. They play a significant role in raising brand recognition, boosting traffic, and collecting leads and consumers.

Is digital marketing simple?

Like many careers, digital marketing necessitates both a core set of hard skills (which may be learned quickly) and a larger list of job traits that can take years to perfect.

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