Today In Digital World ;Latest News and Updates on Digital Marketing

Safalta Expert Published by: Trisha Bharati Updated Thu, 28 Jul 2022 12:08 PM IST

Does the world of digital marketing fascinate you? Do you love to explore the virtual world and ongoing events? Then you are at the right place. Safalta has taken an initiative to introduce ongoing happenings in the digital world. It helps you to connect with it closely and keeps you up to date.  

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Latest News on Digital Marketing

Read the entire news in brief. The following are today’s latest news on Digital Marketing which you must know; 

  1. Singtel will sell its American digital marketing division for $239 million.

  • To narrow its emphasis on core industries, Singapore Telecommunications said on Tuesday that it will sell its loss-making digital marketing division Amobee to London-listed Tremor International for $239 million.

  • After Amobee, located in the United States, incurred an impairment charge of S$589 million ($424.90 million), Singtel began a strategic evaluation of the company last year.

  • Due to lower advertising income, the division, which Singtel purchased in 2012 for $321 million, also posted negative core profitability in the second half.

    Kapil Ohri is appointed Head of Performance Marketing at Tata Nexarc.

  • In his new role as Head of Performance Marketing & Customer Success with Tata Nexarc, Kapil Ohri has joined Tata Business Hub.  Ohri referred to the change as a "New Start" in a LinkedIn article.

  • Ohri was previously Dabur India's Deputy General Manager and Head of Digital Marketing.

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3. Launching a digital marketing survey, LOCALiQ will publish the results.

  • An exclusive poll has been launched by LOCALiQ, a division of Newsquest Media Group, which publishes the Daily Echo, to describe the condition of digital marketing in the UK.

  • The UK-wide study project aims to comprehend how regional businesses there are changing their marketing plans.

  • The survey's objectives are to find out what companies' goals are for the coming year and to identify the most crucial digital marketing activities.

  • "LOCALiQ wants to learn how local businesses have dealt with and overcome these problems and identify the most significant digital marketing strategies moving ahead," says Nikki Broxup, director of marketing.


Also read: 

Career Scope of Digital Marketing in India

Is Digital Marketing a Good Career?


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