Marketing Executive Salary in India( Average to Highest) in 2023

A marketing executive is an expert who plans, develops, and manages a company's entire campaign and marketing plan to promote its brands, goods, or services. A marketing executive, in addition to conducting various marketing campaigns, conducts research, creates marketing materials, develops innovative ways to promote items, and analyzes performance reports, among other activities related to marketing. These experts often work in a firm's marketing department, assisting the organization in completing marketing tasks and goals. While the majority of marketing executives work full-time, they may also operate as freelancers or part-time workers. Marketing executives are commonly employed in the media, banking, technology, retail, manufacturing, and other industries. Boost your Skills by learning: Digital Marketing

Table of Content:
1) What is the role of a marketing executive?
2) Salary levels:
3) Working hours 
4) Responsibilities:
5) Qualifications:

What is the role of a marketing executive?

• A marketing executive's typical responsibilities include:
• Making suggestions for marketing initiatives
• Performing research and data analysis to discover and define target audiences
• Arranging promotions, events, and interviews
• Overseeing the creation and delivery of multimedia content writing and editing creative copy
• Monitoring data analytics and managing websites
• Updating databases and utilizing a customer relationship management (CRM) system budget monitoring
• Managing social media campaigns monitoring efficacy of marketing efforts.

As employers often manage a website and social media accounts, the function will likely need a significant amount of online and digital marketing labor.

Source: Safalta

As a result, executives may be required to analyze statistics and devise suitable courses of action, as well as develop written and multimedia content and handle pay-per-click (PPC) and programmatic advertising – maybe aiding a social media manager with these activities. As a result, familiarity with and expertise of digital as well as internet marketing tactics is advantageous. The average pay for a marketing executive in India in 2023 will be 306,038. The highest annual salary for a marketing executive is $616,000.
 
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Salary levels:

• 1.5 LPA as a starting wage
• 6 LPA is the highest wage.

The average annual wage is 3.2 lakhs.

• 61,801 is the average monthly pay.

 

• 350,163 is the average total remuneration for employees with 5 to 9 years of experience.
• 280,521 is the average total remuneration for 1-4 years of experience.
• A senior marketing executive's annual compensation is $6,83,563.

Additional monetary compensation:

• Additional monetary compensation range: $10,993 - $1,09,582
• 36,801 is the average increased cash compensation.

 
Working hours are normally conventional (9.00 a.m. to 5.00 p.m.), although you may be required to attend activities after hours. Travel may be required as part of the job, such as seeing customers and touring event locations.
 
Responsibilities:
As a marketing executive, you must:

• Find advertising possibilities and post advertisements in the newspaper or on the radio
• Promote brand recognition and development, engage with target audiences, and build and nurture customer relationships
• Create and edit marketing text for internet and print campaigns
• Create original material, such as videos and blog entries
• Develop marketing products such as brochures and advertisements in collaboration with in-house or external creative firms
• Organize and attend conferences, seminars, receptions, and exhibits
• Securing funding, liaising with designers and printers, and organizing photo sessions
• Maintain social media channels
• Plan for the efficient delivery of marketing materials

• Carry out market research, such as employing consumer questionnaires and focus groups
• Keep and update customer databases
• Build relationships with internal and external important players.

With experience, you will be able to:

• When necessary, lead external agencies in the successful management of events, press connections, editorial requests, presentations, promotional materials, and internet operations.
• Examine and review marketing efforts, advertising, and seo to ensure that the appropriate channels are employed and campaigns are effective
• Create and implement a marketing plan (often as part of a larger sales and marketing campaign)
• Keep track on and report on rival activity
• Track marketing success and roi, and create weekly or monthly management reports
• Handle and supervise the marketing budget.

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Qualifications:
All graduates can pursue a career in marketing, however a degree or HND in the following disciplines may be very useful:

• Management or business
• IT (information technology) or computer science
• Communications
• Marketing
• Advertising
• Psychology.

Employers are additionally searching for a combination of personal characteristics and experience. An understanding of digital media strategies is also beneficial. Examine job postings to obtain a sense of the abilities and industry expertise that companies are looking for. If you do not have a degree, you can start as a marketing assistant and improve your abilities and expertise. Intermediate and Advanced marketing apprenticeships are available. The Chartered Institute of Marketing (CIM) also offers a variety of professional degrees, such as the CIM Level 3 Foundation Certificate in Marketing, which is geared at apprentices and people just starting out in their marketing careers. A suitable postgraduate qualification might be beneficial, but it is not required. Look for marketing postgraduate courses.
A marketing executive is a professional who organizes, develops, and manages a company's whole marketing campaign and marketing plan in order to promote its brands, commodities, or services. A marketing executive, among other things, does research, generates marketing materials, finds novel ways to sell commodities, and evaluates performance reports in addition to running various marketing campaigns. These professionals are frequently found in a company's marketing department, aiding the business in achieving marketing responsibilities and goals. While most marketing executives work full-time, they may also work as freelancers or part-time employees. Marketing executives are typically found in the media, finance, technology, retail, and manufacturing industries, among others.

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