Remarketing vs Retargeting: Briefly explained

Safalta expert Published by: Ishika Jain Updated Sat, 05 Nov 2022 10:59 AM IST

Highlights

Remarketing and retargeting were indeed two ideas that make use of third-party ad networks and can assist brands in identifying potential customers as they browse the web.

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This is a typical instance of retargeting, which is distinct from remarketing. Remarketing concentrates on re-engaging prior customers, frequently through email, whereas retargeting focuses on re-engaging people who have already viewed their social accounts or websites. Although the objectives of these two marketing campaigns—to entice you to click through and make a purchase—are identical, their methods and strategies are extremely dissimilar. Retargeting and remarketing should be part of your digital marketing plan to segment, engage, and move customers through your sales funnel inefficiently efficient manner.

Table of Content:
Describe retargeting:
Describe remarketing:
What do you need between remarketing and retargeting?


Let's now go into the specifics of these methods and how you ought to apply them to the overall marketing plan to boost conversions.

Describe retargeting:

Retargeting aims to re-engage website visitors who connected with your brand but didn't buy anything. In actuality, just 2% of internet traffic engages after the initial contact.

Source: safalta

You need to have a retargeting strategy if you want to connect with the other 98% of your target audience. By including cookies on your website, retargeting operates. The cookies on your website automatically record information about visitors and their behaviour. As a result, you will be aware of the products that the user viewed, the time that they left the website, as well as whether they left any items in the shopping cart. You now know that this customer is interested in your items even though they didn't buy anything. It's time to design targeted PPC advertisements on Google or Facebook for this person to order to re-engage them. Your advertisement might have a picture depicting one of the items the person looked at and the content could be customized for the circumstance. "Still interested in this dress?" might be the copy in your advertisement. or "Keep this in mind?" People who engaged with the social network posts, display ads, or even other online advertisements you placed could also be retargeted. Let's imagine someone clicked on the ad in their newsfeed or browsed your Facebook page. For a whole audience that exhibited the same behaviour, segmented advertising can be created. You can develop a targeted campaign that specifically targets attendees of your online event if you recently held a Facebook Live wherein you discussed the advantages of a particular product. Add pixels to the websites to target visitors who clicked on the prior PPC advertising campaigns. With the help of tracking pixels, you can identify the source of website visitors and target them more effectively. Perhaps your potential consumer intended to purchase that clothing but was unable to do so due to lack of time or because they did not have access to a credit card. Or maybe they were debating buying this and one further advertisement will make them decide they want it. Only 8% of these potential buyers would return without retargeting campaigns. However, individuals are more inclined to click if they see an advertisement or a fresh advertisement for the goods. They have another opportunity to buy what they desire thanks to a retargeted advertisement. Retargeted advertising increases the likelihood that customers will convert by 70%. Retargeting's main goal is to entice those who may have abandoned your sales funnel back in. After they've discovered your business and entered the content marketing funnel.

Describe remarketing:

When you take steps to re-engage clients based on their prior purchases, you are remarketing. This is a crucial component of a client retention strategy, and email marketing is frequently used to do it.
To update the individuals on the email list about what's happening with your business, you may send out a newsletter every month. You might also email your clients to inform them of bargains or discounts on goods associated with previous purchases. Consider that you run a website where you sell baby supplies. After purchasing diapers, a person might want to purchase more in the future. Or perhaps they want to purchase baby wipes or formula. Who wouldn't love it if you sent these consumers an email letting them know about diaper sales? or inform them of a fresh item you are now selling. You can provide a customer with a voucher or another incentive if they haven't recently purchased in a while. Remarketing is the process of bringing back customers who have already gone through your sales funnel. You want to maintain the customer's interest in and involvement with your business after they make a purchase. The majority of customers appreciate receiving offers and reminders about products they may wish to buy anyway. 81% of respondents to a recent eMarketer survey stated they were likely to buy something as a result of receiving retargeting emails. You can personalize your emails to these people because visitors know what they've already purchased. Revenues have been proven to rise by 760% when customized emails are used. Remarketing is an excellent approach to using content marketing to keep in touch with current and previous consumers and remind them of the reasons they made their first purchases from you. Additionally, you are presenting them with fresh chances to buy your goods.

What do you need between remarketing and retargeting?

Both! Now that you are aware of the distinctions between remarketing and retargeting, you are aware that you shouldn't pick just one. Both are crucial tactics to engage with both current and new customers and keep your business at the front of their minds, so you need to use both in the marketing initiatives. You must evaluate the retargeting and remarketing efforts, just like you do with every aspect of your digital marketing plan. This entails figuring out current PPC conversion rates & fine-tuning your campaigns using the information you gather. Since retargeting and remarketing typically have substantially greater conversion rates, keep in mind that these ads cannot be compared to your other PPC initiatives. Your sales will undoubtedly increase once the retargeting and remarketing efforts are up and running. Read the PPC & SEM blog from Similarweb for guidance if you need it along the road. Remarketing and retargeting were indeed two ideas that make use of third-party ad networks and can assist brands in identifying potential customers as they browse the web.

Is retargeting and remarketing equivalent?

Remarketing concentrates on re-engaging prior consumers, whereas retargeting engages those who have already visited a website.

What's a good illustration of retargeting?

Creating certain adverts on Facebook or Google to target particular audiences of site visitors who have shown interest in products but didn't make a purchase is an example of retargeting.

What is the purpose of remarketing?

Remarketing is a strategy used to keep customers interested in a business and to re-engage them.

What is an illustration of remarketing?

Remarketing works by gathering information about site visitors and using that information afterward to send relevant adverts or email follow-ups. For instance, you can subsequently remarket a product through a separate ad if a customer adds it to their shopping basket but leaves your website without making a purchase.

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