Best 9 Strategic Marketing Communications Jobs in Canada

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Source: Safalta

The strategic marketing process begins with research and the establishment of goals and objectives that will maximize the efficacy and success of your general advertising strategy. This procedure is advantageous since it allows you to be more deliberate in your marketing.
You'll know whether you've targeted the proper audience, entered the right marketplaces, and employed the right means. Consider strategic marketing to be the butter that you put on toast. You can eat plain bread without the butter, but it improves the flavor and makes it better. Strategic marketing guarantees that your marketing initiatives are well-planned, successful, and reach the intended audience. Strategic marketing is the process of gathering the information needed to develop a successful marketing plan. Boost your Skills by learning: Digital Marketing
 
Table of Content:
Strategic Marketing Communications Jobs in Canada

Strategic Marketing Communications Jobs in Canada:

1) Barrie Marketing and Communications Team – Canada-Wide Canadian Musicians Co-operative:
Concerning the job:
The Marketing & Communications team supports the organization's external-facing needs by creating and upholding our brand image, brand identification, and funder-required social networking usage for summer programs and Fall/Winter chores. Working in small groups or across departments, kids in these jobs gain confidence and begin to acquire skills required in writing, analysis, and workplace engagement. In our waterfall mentorship approach, you will assist others learn things in which you are already an expert, and others will help you learn things in which you are working.

Over the summer, these positions grow, and youngsters are given as much breadth and authority as they are capable and willing to manage. It's a fantastic method to 'level up'. It's an excellent opportunity to 'level up' in a team environment where your voice and thoughts truly matter on a regular basis. From April through September, full-time summer job contracts span from 8 to 16 weeks. Post-secondary students are invited and urged to apply for this job as part of their program's co-op or internship requirements. Most contracts are provided at the Ontario minimum pay.

Some positions have a hybrid work structure in which individuals work from home or in person as needed, depending on the needs of specific tasks and/or personal obligations preferences. When working on projects that demand a high level of teamwork, working from the / office/studio meeting site is suggested. Training and seminars may be delivered online or in person, depending on the circumstances.
Because of government funding criteria for this post, qualified candidates must:
  • Have a valid Social Insurance Number and be legally allowed to work in Canada under applicable provincial or territory legislation and regulations.
  • On their initial day of employment, they should be between the ages of 15 and 30.
  • Be a Canadian citizen, hold a permanent residence card, or qualify for protection under the Migration and Refugee Protection Act.
  • Stay in Canada while working.
Coordinator of Marketing and Communications
Marketing & Communications Coordinators establish and manage relationships with The Co-op, the media, and the general public, ensuring that every communication, both internal and external, is consistent with the Co-op's mandate and values. They create all external-facing communications, plan and execute marketing initiatives, and undertake market and public perception research.
Coordinator of Events:
Event Coordinators organize budgets, book venues, communicate with suppliers and clients, handle logistics, and deliver post-event reports.
Social Media Manager:
Social Media Coordinators collaborate with the Creative Services division to design strategy and relevant material for direct and digital marketing, as well as to manage our social media accounts.
Normal Working Hours:
  • Tuesday through Friday, regular hours
  • Mondays are a day off for all employees.
  • Scheduled rotational coverage for nights and weekends
The Co-op is looking for people who appreciate working together, being creative, learning new skills, and interacting with artists and the community. This job requires some nights and weekends as needed. Any other material (for example, your own previous projects or school assignments) should be sent via the pre-screening box "Additional Documentation." Please use Google Drive, Dropbox, or a similar platform to connect these files (for browser viewing) to guarantee that recruiting personnel can open the files.
 
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2) Hybrid Remote Marketing Communications Specialist, BC COBS Bread - Vancouver:
Marketing for Franchise Recruitment:
  • Work with marketing firms to ensure they are on the same page as we are.
  • Responsible for evaluating the outcomes of digital advertising and making necessary modifications to approaches.
  • Maintain the franchise recruitment website on an ongoing basis; cooperate with the digital team on this.
  • Responsible for handling prospective COBS Bread franchisee lead creation and performance monitoring to ensure that quality leads convert into applications.
  • Ownership of all advertising avenues to promote lead generation; reviewing new possibilities as they occur and evaluating the value of existing channels; ensuring directories are kept up to date
  • Ongoing performance analysis and upkeep of the lead databases and email drip
  • Ongoing communication with the Franchise Sales team to remain abreast of developing trends or concerns with application quality.
  • In partnership with stakeholders, I am responsible for promoting key site bakeries.
  • Identifying innovative ways to reach out to leads and nurture applications
  • Development of a franchise recruiting marketing narrative approach, as well as the use of methods such as weekly ads.
  • In charge of keeping the Franchise sales staff up to date on marketing activities.
External Corporate Communications/Public Relations:
  • LinkedIn corporate brand ownership and support with further narrative telling
  • Identify media opportunities to communicate franchisee and company success stories in order to increase brand recognition and prospective franchisee interest.
  • As needed, provide external communications/public relations support to the Marketing Communications Manager.
  • Assisting in franchise recruitment by developing and implementing a content strategy
  • Work with the agency to plan and carry out media outreach.
  • Marketing Communications Strategist
3) Marketing Communications Strategist (Outbound Focus), Lantern:
Concerning the job:
Cicada, a health tech and Medical Device Brand Development Firm, is looking for a dynamic Marketing Communications Strategist to join our growing team. An ideal applicant will apply their experience to optimize our clients' email, text, and conversion funnels, while also effortlessly transitioning into other elements of advertising for clients as needed.

Cicada develops development strategies for forward-thinking MedTech and Consumer Health firms. Our clients collaborate with us to bring their ground-breaking innovations, gadgets, and software to market. They chose us because we collaborate with client teams to create solutions, analyze and deliver scalable services for growth stages over long-term engagements, and bring our enthusiasm for clients' technologies and achievements to healthcare, performance among people, and the well-being of patients to our work.
Primary Duties And Responsibilities:
  • Determine platforms, software, and information paths to suit the outward demands of customers.
  • Determine which communication channels convert across SMS, push, email, and social media.
  • Plan and build campaigns on a weekly, quarterly, monthly, and annual basis to complement and match with other clients and Cicada service areas.
  • Determine which communication channels convert across SMS, push, email, and social media.
  • Collaborate with subject matter specialists on the client side and internally to create and deliver test copy.
  • Identify and implement high-performing funnels, nurturing, and customer lifecycle communication.
  • By tracking performance, creating reports, analyzing data, and delivering actionable insights related to boosting conversion rates, we can provide an evidence-based approach to marketing communication plans for our clients.
  • Use basic marketing skills to suit the demands of clients as they arise.
  • complete strategy revisions accordingly / Track campaign performance indicators to send to client teams and propose.
  • Keep abreast of marketing communication trends, possibilities, and prospective new channels, technology, media alternatives, and tactics in order to stay ahead of the competition.
Qualifications:
  • Bachelor's or master's degree desired in public health, marketing, engineering, management of businesses, or a related subject.
  • In healthtech, medical device, or pharmaceutical goods, direct experience communication tactics are employed.
  • Experience with Salesforce Health Cloud, Salesforce Marketing Cloud, Marketo, or HubSpot is desired.
  • Excellent writing and spoken communication skills, as well as presentation, documentation, and time management abilities.
  • Experience managing campaigns across different digital platforms and approaches, as well as outcomes from A/B testing.
  • A strong desire to develop meaningful, collaborative, and long-term connections and collaborations with clients and coworkers.
4) Communications & Marketing Specialist , JFE Shoji Power Canada Inc., Burlington:
The Role:
JFE Shoji Power Canada Inc. is looking for a Communications & Marketing Professional to join our rapidly expanding team! This position's incumbent is in charge of developing and implementing JFE Shoji Powers communications for social media platforms, campaigns, goods, and services. This role is accountable for designing and creating stimulating material for our various internal and external facing platforms, such as maintaining the company website, JFE's interactions hub, generating buzz-worthy releases for the company, crafting captivating social networking content, and other dynamic marketing materials.
& the Responsibilities...
  • Will use the power of the written word to create fascinating articles, website content, promotional emails, and other persuasive copy, among other things, to generate a 'call to action' for service/product sales awareness, recruiting efforts, attention in the press for new initiatives, and so on.
  • Will monitor and propose new social media sites and platforms as well as online marketing trends.
  • Will produce aesthetically attractive marketing materials for multiple platforms (media, print, social platforms, online, etc.) both independently and with external suppliers as needed.
  • Will create and manage daily social media content and calendars (LinkedIn, business communication hub, Instagram, Facebook, Twitter, Blink) by generating material that attracts attention, inspires discussions, and drives traffic to our different platforms.
  • Will collaborate with executive leadership to develop and implement a company-wide communication and marketing strategy, which will include content and message strategies, communication within the company, internal and external events, and engagement activities.
  • Will generate, maintain, and manage digital media and the corporate picture collection, as well as handle external suppliers such as photographers, videographers, or marketing or media agencies as needed.
  • This person will identify compelling methods to establish JFE's employer brand, showcasing why the organization is worth exploring, supporting as a community partner, and eventually working for, in collaboration with the internal communications lead and external suppliers as needed.
  • Will track, report on, and improve usage and engagement across several platforms, including but not restricted to SEM & SEO, Google analytics/social media, Blink participation, and so on.
  • Will be in charge of developing buzz-worthy announcements, pitching stories to news organizations and networks, and creating chances to keep our brand in the limelight as we expand through different types of digital marketing.
  • Will conduct research and generate material to assist JFE's ongoing and expanding efforts.
5) Communications & Marketing Specialist, JFE Shoji Power Canada Inc., Burlington:
Your abilities and experience:
You are a complete person with a positive mindset who is ready to work with an effective team and produce excellent results! You are an experienced detail-oriented team player with a strong work ethic. You take delight in your originality and dedication to detail.
The Necessary Skills, Awareness, & Abilities:
  • At least three years of experience in communications, advertising, or journalism
  • A thorough grasp of various marketing tactics, techniques, and technology.
  • Ability to create and carry out comprehensive internal communication plans, including goal alignment across complex and expanding organizations.
  • A university or college degree in journalism, marketing, communications, or a similar discipline is required.
  • Excellent design, copywriting, and editing abilities, as well as excellent attention to detail and innovative problem-solving abilities.
  • Must be able to provide a portfolio of previous work to demonstrate capabilities and capability in creating appealing content and engaging audiences on large-scale platforms.
  • Must be extremely technically knowledgeable and skilled in visual design.
  • Must be self-motivated and capable of working independently with little supervision while taking initiative.
  • Entrepreneurial, collaborative, hands-on approach with a focus on action and progress
  • The ability to develop and edit audio and video content will be valued. Short business films, vignettes, or podcasts will be created.
  • Outstanding capacity to form relationships with individuals regardless of department, emphasis, or level throughout an organization.
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6) Manager of Product Marketing, AMF Bakery Systems, Richmond:
  • Content Creation & Sales Enablement: Development of marketing collateral content such as presentations for sales, relevant white papers, blog posts, client success stories, eBooks, case studies, customization tools, and videos.
  • Work on special projects as allocated in conjunction with the aims and strategy of the product group.
  • Create and manage new product launch deliverables.
  • Increase demand for items in the product group's portfolio by creating material such as product positioning, price, market research, promotions, and industry references.
  • Create and manage a collection of sales tools and material to help customers and prospects understand product value propositions, enable teams inside and outside the company, and promote customer adoption.
  • Assist in the development of training materials and tools that adhere to brand requirements.
Market Analysis:
  • Continue to do market and competitive studies to inform product strategy.
  • Take an active role in looking for and supporting feedback from clients as a regular part of marketing activities, and keep teams up to date on competitive and market intelligence, sharing across the broader organization.
  • Monitor product usage data to help guide product development, price, and content priorities.
  • Conduct the marketplace research and voice of the customer (VOC) based on data decision-making by collecting and interpreting market information through surveys, market analysis, focus groups, and customer feedback.
Qualifications:
  • 4-5 years of relevant experience as a product marketing or brand manager Proven track record of implementing effective product marketing strategies and plans that drive business objectives
  • Working knowledge of the industrial baking sector or a related B2B organization
  • Strong, energetic communicator who can make complicated concepts understandable to end users
  • Marketing bachelor's degree
Requirements:
  • Marketing bachelor's degree
  • Expertise in the industrial baking sector or a comparable B2B organization Strong, energetic communicator capable of making difficult concepts understandable to end users
  • Working experience with a variety of cross-functional teams.
  • 4-5 years of relevant experience as a product marketing or brand manager Proven track record of implementing effective product marketing strategy and plans that drive business goals.
7) Communications and Marketing, Médecins Sans Frontières Belgium Manager, Richmond Hill:
Description of the Position:
The Manager, Marketing and Communications reports to the Director, of formulation and Communications and is responsible for the formulation and implementation of all Mon Sheong Foundation communications and marketing initiatives.
Responsibilities:
  • Oversee the creation of written material that include stories, press releases, letters, and speeches, as well as marketing collateral such as flyers, posters, and brochures, and publications such as newsletters, magazines, and yearly reports.
  • Create and implement communication and marketing activities to promote Mon Sheong's work and improve the company's reputation.
  • Manage the Foundation's social media accounts strategy, activity, content, interaction, and advertising campaigns in order to improve the Foundation's digital presence.
  • Lead the development of new websites to guarantee that the Foundation's services, events, and fundraising campaigns have adequate functionality and support.
  • Collaborate closely with the Manager, Event Management to plan and execute Foundation events, as well as manage the creation of promotional materials and external communications to promote event awareness and coverage.
  • As needed, collaborate with promotion partners, suppliers, and suppliers of services on marketing efforts.
  • Serve as a contact between the Foundation and the general public to promote understanding.
  • Collaborate closely with the Manager of Resource Development to create fundraising campaigns and to aid in the solicitation and stewardship of business sponsors, contributors, and prospects.
  • Manage mainstream media relations and media pitches.
Qualifications:
  • Work experience in company communications and marketing, original writing, editing, and some public relations experience Strong verbal and written English and Chinese communication skills; ability to communicate between the two languages a distinct advantage
  • A valid driver's license and access to a functioning car are advantages.
  • Postsecondary degree in marketing, communications, public relations, advertising, or a related field is required.
  • Excellent management and leadership abilities
  • Detail-oriented with proven proofreading abilities
  • Strong media contacts across Canada
  • Strategic thinking ability
  • Excellent time management and project management abilities, as well as the ability to prioritize and oversee various responsibilities
  • Microsoft Office suite expert
  • Detail-oriented with proven proofreading abilities
  • Microsoft Office suite expert
  • A valid driver's license and access to a functioning car are advantages.
  • Excellent time management and project management abilities, as well as the ability to prioritize and oversee various responsibilities
  • Excellent management and leadership abilities
  • Strategic thinking ability.
8) Marketing Communications, Bell Specialist:
The Function:
Based in downtown Toronto, you will be an integral part of the Merchandising team responsible for bringing the Virgin Plus brand to life across all retail channels. As the Specialist, you will be responsible for the preparation, of Marketing Communications (Retail), and the creation, and /or digital materials and fixtures/ experiences to elevate our brand, implementation of in-store printed, and encourage our value proposition in our retail channels, reporting to Sr. Marketing Communications, Manager.
Principal Responsibilities:
  • VMS (visual merchandising system) material and marketing-related ticketing support, as well as ongoing system upgrades
  • Assist with the design and development of print and digital outputs for our brand shops and national channels.
  • Manage the deployment of digital signage material across suppliers to branded, dealer, and partner locations.
  • Create excellent creative briefs that lead to great retail communications and experiences.
  • Liaise with advertising firms to produce content and ideas;
  • As needed, collaborate with key partners in Retail Planning, Brand, Marketing, Channel Advertising, Retail IT, and third-party vendors.
  • Visual Merchandising ensures that retailers carry out programs and activities as planned.
  •  
  • Support for ancillary orders and warehousing shipments
Qualifications Required
  • 2+ years of post-secondary or comparable experience in marketing, communications, or advertising
  • Experience with Microsoft Office and Adobe Creative Suite (Adobe Photoshop, InDesign, and Illustrator) is a plus.
  • Working or engaging experience in the retail business
  • Excellent interpersonal and presenting abilities, as well as effective writing and verbal communication skills.
  • Working knowledge of creative agencies and vendors
  • Excellent project management abilities
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9) Marketing and communication expert KENOVA, human recruitment Montreal:
Concerning the job:
Kenova has a lengthy track record of customer retention. The key sources of creating new long-term partnerships are fresh LinkedIn approaches and recommendations. We provide excellent service to our partners and have worked hard to improve in recent years. Our most difficult task? Knowing how to market oneself and make ourselves more noticeable. We hope to make a greater contribution by boosting our value production and reputation for a broader network.
Principal Responsibilities:
  • Navigate the different social networking networks with ease.
  • Create basic communication techniques that boost our exposure.
  • We need to update our website.
  • Create newsletter material for a business customer.
  • Adapt material to appeal to a professional customer.
  • Create films or podcasts as assets.
  • Keep the marketing budget in mind.
Requirements:
  • Content writing in English and French
  • Bachelor's degree in communication and marketing, or an equivalent qualification.
  • Knowledge of the Microsoft Office suite and Zoho One, as well as the content management system (WordPress), email platforms (Zoho Mail), and social networking platforms (Instagram, TikTok, LinkedIn, Facebook, and others).
  • Recognised for your human values, integrity, team spirit, attention to detail, spirit of service, and innovation.
  • Relevant job experience
How will your days be structured?
  • Create material to provide value to clients and candidates.
  • Take images or short movies to highlight the team, the firm, its contribution, and its added value to the organization.
  • Analyse the market's many groups and networks that are significant to recruiting, human potential development, technology, accounting, or other fields.
  • Publish interesting and appealing material on the organization's social media platforms.
  • Analyse market trends and rivals, and think forward.
  • Increase Kenova's employer brand awareness.
  • Make videos or podcasts with team members.
  • Make the connection with societal concerns that will influence tomorrow's kids.
  • Find ways to market the organization's personnel, clients, and applicants more effectively.
  • Make connections between the company's environmental concern and its social influence on society.
  • assisting in the search for promotional things
  • Create appealing, unique, and private job descriptions based on our customers' descriptions in order to effectively sell them.
  • Create and distribute newsletters to clients and applicants on a regular basis.

The strategic marketing process starts with research and the development of objectives and targets that will maximize the effectiveness and success of your overall advertising plan. This method is beneficial since it helps you to be more thoughtful in your marketing. You'll know if you've targeted the correct audience, entered the right markets, and used the right methods. Consider creative advertising to be the butter you spread on your bread. You can eat plain bread sans butter, but it adds flavor and enhances the texture. Strategic marketing ensures that your marketing activities are well-thought-out, successful, and reach the desired audience. Strategic marketing is the process of obtaining the necessary information to create an effective marketing plan.

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How much marketing and communications professionals earn in Canada?

In Canada, the average advertising and marketing communications specialist income is $87,223 per year, or $44.73 per hour. Entry-level salaries begin at $63,837 per year, with the most experienced professionals earning up to $96,339 per year.
 

How much money does strategic marketing communications bring in?

Based on 72 profiles, employees who know strategic communication earn an average of 22 lakhs, with the majority earning between 17 lakhs and 47 lakhs.
 

What jobs are available in the marketing communication industry?

Account managers, marketers, directors of creativity, direct marketing managers, planners of media and buyers, advertising and public relations companies, and professions requiring strategic communication and planning abilities are among the top marketing careers.
 

What is the average income for a marketing MBA in Canada?

MBA in Marketing graduates earn an annual income of around 96,000 CAD (INR 58.7 lakh). This specialism centred on comprehending international markets, performing research, and predicting their success. An IB professional's annual income in Canada is around 84,000 CAD (51.4 lakh).
 

Is a Master of Strategic Communications degree worthwhile?

A master's degree in strategic communications will help you prepare for professional employment in a range of fields, including academics, marketing, public relations, and communications. Knowing what you want to do after graduation will help you choose a programme that will help you achieve your professional objectives.
 

Which firms provide the greatest marketing jobs?

Best Companies in India for Marketing Jobs
  • Burnett
  • ITC.
  • Cipla.
  • Abbott.
  • Nestle.
  • Leo.
  • Wipro.
  • Procter & Gamble is a household name.
  • Diageo.

What are at least five jobs in the marketing communications field?

  • Ambassador for the brand.
  • Manager of social media.
  • Assist with marketing communications.
  • Advertising expert.
  • Assistant in public relations.
  • Marketing communication expert.
  • Promotions manager.

What does marketing communication entail?

Responsibilities of a Marketing Communications Specialist include delivering promotional materials, replying to consumer enquiries and comments on social media, and networking at marketing events. We'd want to meet you if you have expertise finding and developing long-term connections with target audiences.
 

Which MBA programme in Canada pays the most?

Universities in Canada that provide high placement after an MBA, Finance, Operations, Information Technology, and Human Resource (HR) are among the best paid MBA specialisations.1