Safalta Talks Master Session: Visual Language in Marketing by Arvind Joshi

Kunika Tyagi

She is an experienced and skilled English and Hindi Content writer with a passion for crafting compelling and is dedicated to delivering high-quality, SEO-optimized content that resonates with the target audience.

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In the master class session organized by Safalta.com on the topic of "Visual Language in Marketing",  Mr. Arvind Joshi Founder of ADGINI Delhi Chronicles & White Lotus Comms said that Visual communication is polarized into two states: Text and Visual, but it doesn't have to be that way, it should be Audio and Visual.
 
According to a survey, the use of visuals can not only make your marketing campaign successful but can also drive in more people or click on them 60,000 times faster than text messages. 85% of customers believed that matter communicated with a visual rather than a text message resonates more with them, or makes them understand more quickly.

Q:- What is Visual language in marketing? and What has been the difference in the visual vision of advertising as the advertising practices have been different over the decades?

Ans:- 
Visual communication is polarized into two states: Text and Visual, but it doesn't have to be that way, it should be Audio and Visual because the text is also visual, all the same principles that apply to your visuals and also apply to text when you use text. But it does not apply to audio because audio has its expectation which is beyond us.  We talk about medium or under it we talk about language, we talk about visual language, and audio as language.

For example: I am showing you the text of an ad from a distance, from such a distance that you are not reading it but are seeing it. You can tell by looking at it whether it is in Hindi or Roman.
You can identify right away by looking at whether the lines written in Bengali, Hindi, Roman, or Russian are written in front.

Source: Safalta.com

This shows how you place the text-based advertisement as soon as you see it, even before you read it. What is this? In a similar vein, we determine a person's wealth before speaking with them. Excellent in communication, welcoming appearance, etc. Alternatively, you adjust your posture in response to his words, or things go as you originally expected.

Q:- How did brands write tails in Hindi and taglines in English in the 90s?

Ans:-
He said that, if we discuss visual language century by century, the Pepsi advertisement from the 1990s comes to mind. It was composed in Roman in Yeh Dil Maange More, and Kargil helped make it more well-known. It was common for many Indian brands to utilize Hindi for the film titles but English for the taglines. At that time, brands utilized Roman for their taglines and Hindi for their names. This is due to the politics surrounding the Hindi and English languages in the nation, as well as the relationship between the two languages and class.



Hindi or Roman will work if you belong to the lower or medium class; English works if you belong to the higher class. because power is expressed in English. When transmitting messages, Hindi is the language of expression. Additionally, a nation's economy might connect with its language. In addition, your status in society and language are connected.

Q:- How and why does Hindi take 1.5 times more space than English?

Ans:-
For this explanation, Aaj Tak brand advertising uses a balance of Hindi and English. Hindi requires more space than English does. Hindi, however, requires more room than English. Both above and below the letters are the quantities. It needs 1.5–2 times the amount of space as English. Similar to this, he went on, people comprehend the visual language used in advertisements, but they are unaware of the science behind them. Indeed, visual tools are being used by all.

Q:- How is the trend toward showing the past in black and white?

In addition, many still practice the habit of projecting historical images in black and white from historical movies. However, slow-motion videography is another method used in modern times to depict historical events. Alternatively, we might use a color filter in place of black and white. Applying a green color filter, for instance, will display historical images under a light green cover.

Q:- Why do colors have different meanings in every decade?

In the same way, color has a distinct significance for each person and affects them differently when we discuss it today. For instance, some people now associate the color saffron with Hinduism, Sanatan, patriotism, the BJP, RSS, Hindi organizations, or the Hindu faith. Simultaneously, some people have begun to interpret the color green as representing Pakistan or another community. Colors have distinct meanings in addition to their unique characteristics. In America, England, or Paris, these hues have different meanings. This is its color, much as the sky looks to be saffron as the sun rises and sets. Saffron is called so because of its color.  It's green because of that.

However, every century has seen a different interpretation of these colors in India. As a result, you must use extreme caution when advertising. In other words, you need to research the meaning of every hue you choose, including its social connotations, brand association, and global connotations. Red conveys an aggressive feeling, blue conveys a peaceful feeling, and purple conveys a spiritual one. Therefore, research the global meaning of colors before creating a youth advertisement. However, every location, nation, community, and century has a different perception of color. Build Your Career with Safalta

In an attempt to help the youth, the nation's well-known ed-tech company Safalta.com has launched several professional and skill-oriented short- and long-term courses. With them, you can become a professional in any sector while working from home. There are numerous courses offered here in addition to digital marketing training. In addition to this, there are courses available to help young people who aspire to work for the government get ready for practically every competitive exam on success.

Hundreds of young people have gone on to achieve great careers in both the public and private sectors after attending this school. So why wait? Join Success now and launch your outstanding career. By downloading the Safalta app to your phone, you can also enroll in these courses.

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