What are the main Pinterest tools to boost traffic organically?

Safalta expert Published by: Ishika Jain Updated Fri, 28 Oct 2022 10:09 AM IST

Highlights

The growth of Pinterest's online presence, increased traffic, and encouragement of conversions have made it an emerging social media platform for reaching new audiences; therefore, Pinterest tools are essential to enhance traffic naturally.

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A visual search tool like Pinterest becomes necessary although social networking sites like Facebook and Twitter might give your company a competitive edge. A social networking and image-sharing website with headquarters in the US is called Pinterest. It's a lot more than just a social media site. It is the fourth highest widely used social media site in the US and a productivity tool and visual search engine. It's encouraging to know that there is plenty of room for start-ups, bloggers, and business owners to take advantage of the capabilities of pins and group boards given that several successful companies, including Apple, Walmart, and Lowe's, are capitalizing on the Pinterest ground with existing marketing efforts.
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Table of Content:
1)  Fill Your Pin Descriptions With Several Keywords:
2) Access a Group Board:
3) Create photos that are worthy of being pinned:
4) Encourage users to re-pin your images:
5) Request Rich Pins:
6) Publicize your Pinterest account:
7)  Be persistent:

Here are some strategies for using Pinterest to increase natural traffic to your website.

1)  Fill Your Pin Descriptions With Several Keywords:
Pinterest dislikes referring to itself as a social network.

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It serves more as a tool for knowledge and inspiration discovery. On Pinterest, which serves as a graphic search query, millions of individuals browse for wedding planning advice, holiday gift ideas, and other convenience-related information. This is why it's crucial to consider Pinterest as a visual Google rather than just focusing on increasing your follower count. Each pin that leads to your website should include two to three keywords in its description, much like a good blog post.

2) Access a Group Board:
In the past, establishing group boards to increase traffic to your pins was more successful, but if you're just getting started and want to spread the word about your pins, engaging group boards continues to be a wonderful place to start. Group boards are those where more than one person contributes. Every contributor is allowed to add their pins, and every board is allowed to have its own rules and moderator. When you first begin using Pinterest, finding the correct group board is a terrific method to promote the pins to thousands, if not hundreds of thousands, of users.

3) Create photos that are worthy of being pinned:
The high-quality photographs on Pinterest are what captivate users and make it so addictive. You should concentrate more on image excellence as Pinterest is a graphical search engine and consumers are more likely to engage with visual material. To increase engagement, you must also optimize the image you utilize in addition to using it. Let's examine some pointers to remember when creating a pinnable image. Because 80% of Pinterest's audience views feeds on mobile devices, Pinterest prefers taller images over broader ones. Therefore, vertical images are appropriate. The best pins for a catch have a proportion of 2:3 or 4:5. As they are likely more difficult to skip, longer pins received more views.

4) Encourage users to re-pin your images:
Regular Pinterest users will receive a pin-it button on the browser or mobile device, but brand-new Pinterest users are unlikely to have access to any helpful tools. Make it as simple as possible for every user who visits your Pinterest site to save your photographs. There are several ways to pin on Pinterest; you may add buttons to the website pages to make it simple for users to do so.

5) Request Rich Pins:
Rich pins include pins that have additional content to make them stand out in the Pinterest stream. Rich pins are available for publications, goods, dishes, shows, locations, and applications. Rich pins for content and rich pin for items are the two types of rich pins that are most widely used on Pinterest. Rich pins display a favicon next to an article on mobile devices, while a favicon and a bolded headline appear on desktops. Rich pins' bolded titles can make them stand out in a user's Pinterest feed, raising the likelihood that they will be seen and clicked on.

6) Publicize your Pinterest account:
Make sure your devoted fans on other platforms are aware that you are equally active on Pinterest. Publicize your Pinterest account by adding a link to your Pinterest account on the corporate website. Your email signature should contain the link. Cross-promote your company's other social media accounts with your Pinterest business account and share in a trade journal the information about the Pinterest profile.

7)  Be persistent:
Like most social networks, Pinterest can reward off handsomely if you're prepared to put in the effort and pin consistently. However, as social networks grow, it can get difficult to gain more followers.
Over the years, as I've worked with Pinterest clients, I've discovered that those who can able to offer worthwhile resources and produce excellent pins will experience higher traffic if they are prepared to commit to the platform for at least a year. But don't count on pinning alone to generate a lot of traffic. You'll probably have to pay for speedy results utilizing Promoted Pins if you want them. The growth of Pinterest's online presence, increased traffic, and encouragement of conversions have made it an emerging social media platform for reaching new audiences; therefore, Pinterest tools are essential to enhance traffic naturally.

Has Pinterest a natural audience?

One of Pinterest's key differentiators is its search engine functionality. With the help of this potent visual discovery engine, brands may organically connect with new audiences and raise their level of brand recognition.

Is Pinterest a simple site to acquire visitors from?

Pinterest is one of the few networks that makes it simple to drive traffic. since it is more than just a social network. People can search for and store photographs on this social network and search engine. Pinterest makes it simple for users to find new websites because they want to.

How long does it take for Pinterest traffic to arrive?

In reality, if you're persistent with your content production, pinning, and marketing efforts, you might start seeing a steady stream of traffic in 6 to 12 months.

Can Pinterest help with SEO?

Users of Pinterest often spend more money on those transactions than users of other social media websites, in addition to the site's high conversion rate. Last but not least, Pinterest is a fantastic addition to an SEO plan because it enables business owners to target particular products.

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