Google Analytics account setup with its KPIs: A Complete Guide

Safalta Expert Published by: Vanshika Jakhar Updated Sun, 25 Dec 2022 11:19 PM IST

Google Analytics is a powerful tool that helps businesses track and analyze website traffic and user behavior. By creating a Google Analytics account, businesses can gain valuable insights into their website's performance and make informed decisions about marketing and website development strategies. This article will provide an overview of the steps involved in setting up a Google Analytics account.

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Table of Content
What is Google Analytics?
Key reasons to use Google Analytics
Google Analytics account setup with its KPIs

What is Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is used to understand how visitors interact with a website, including the number of visitors, their geographic location, the devices they use, and the pages they visit. Google Analytics is a powerful tool that can provide valuable insights for businesses and individuals looking to improve the performance of their websites and understand their audience.
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Key reasons to use Google Analytics

  1. Free and easy to set up: Google Analytics is a free tool that is easy to set up and use.

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    This makes it an ideal choice for businesses of all sizes, even those with limited resources.
  2. Comprehensive data tracking: Google Analytics tracks a wide range of data, including website traffic, user behavior, and conversions. This allows businesses to get a comprehensive understanding of their website performance and user engagement.
  3. Customized reports: Google Analytics allows businesses to create customized reports based on their specific goals and objectives. This allows businesses to get a more targeted and relevant view of their website data.
  4. Integration with other Google tools: Google Analytics integrates seamlessly with other Google tools, such as Google Ads, Google Search Console, and Google Tag Manager. This allows businesses to get a more comprehensive view of their online performance.
  5. Advanced tracking and analysis feature: Google Analytics has a range of advanced tracking and analysis features, including real-time data tracking, audience segmentation, and integration with Google BigQuery. This allows businesses to get a deeper understanding of their website data and identify areas for improvement.

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Google Analytics account setup with its KPIs

Setting up Google Analytics is easy and can be done in just a few steps:

  1. Create a Google account- If you don't already have a Google account, you will need to create one. Go to the Google homepage and click on the "Sign In" button in the top right corner. From there, click on the "Create account" button and follow the prompts to create a new account.
  2. Go to the Google Analytics website- Once you have a Google account, go to the Google Analytics website (https://www.google.com/analytics/) and click on the "Start for free" button.
  3. Sign in to your Google account- You will be prompted to sign in to your Google account. Enter your email address and password and click "Sign In."
  4. Accept the terms of service- You will need to accept the terms of service before you can use Google Analytics. Click on the "I Accept" button to continue.
  5. Set up a new account- On the next page, you will be asked to set up a new account. Enter the name of your website and select the website's industry category. You will also be asked to enter your website's URL and time zone.
  6. Choose your data sharing settings- Next, you will be asked to choose your data sharing settings. You can choose to share your data with Google and other Google products, or you can opt-out of sharing your data.
  7. Get your tracking code- Once you have set up your account and chosen your data-sharing settings, you will be given a tracking code. This code is a snippet of JavaScript that you will need to add to your website's code to track your website's traffic.
  8. Add the tracking code to your website- To add the tracking code to your website, you will need to access the code for your website. If you are using a content management system like WordPress, you can usually add the tracking code by going to the "Appearance" or "Settings" section of your dashboard and adding it to the header or footer of your website.
  9. Verify that the tracking code is working- Once you have added the tracking code to your website, go back to the Google Analytics website and click on the "Verify" button. This will ensure that the tracking code is working properly and that your website's traffic is being tracked.
  10. Set up your goals- Goals are specific actions that you want your visitors to take on your website, such as making a purchase or signing up for a newsletter. You can set up goals in Google Analytics to track how well your website is performing in terms of achieving these specific actions. To set up goals, go to the "Admin" section of your Google Analytics account and click on the "Goals" tab. From there, you can set up your goals and specify what actions you want to track.
  11. Set up your KPIs (Key Performance Indicators)- KPIs (Key Performance Indicators) are metrics that you use to measure the success of your website and its performance. Some common KPIs for websites include the number of visitors, the bounce rate (the percentage of visitors who leave your site after viewing only one page), and the average time spent on the site. To set up your KPIs, go to the "Reporting" tab in your Google

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How do I set up Google Analytics? 

To set up Google Analytics, you will need to create a Google account and then sign up for Google Analytics. You will then need to add a small piece of code to your website to track and collect data. There are various ways to do this, including using Google Tag Manager or manually adding the code to your website's HTML.

What data does Google Analytics track? 

Google Analytics tracks a wide range of data about your website and its users, including:

  • Demographics: Age, gender, and interests of your users.
  • Behavior: How users interact with your website, including the pages they visit and how long they stay.
  • Acquisition: How users find your website, including the referrers and search terms they use.
  • Conversions: The number of users who complete specific goals on your website, such as making a purchase or signing up for a newsletter.

Is Google Analytics free? 

Yes, Google Analytics is free to use for most websites. There are also paid versions of Google Analytics available for larger businesses and organizations.

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