How to find the best blog topic ideas to improve SEO

Safalta expert Published by: Saumya Sahoo Updated Thu, 05 Jan 2023 12:47 AM IST

Highlights

Social listening has become a technique that can be used to find interesting blog topic ideas if you can find an online presence

Introduction

Knowing where to find blog topics that improve your SEO is an important aspect of a comprehensive content marketing strategy that will get you results. Using the keyword and blog topic idea tools suggested above can take the guesswork out of blog topic development. If your business blog lacks organic visibility and barely catches your audience's footsteps, you're definitely looking for ideas on how to engage your audience.

Following are a few blog topic ideas to improve SEO

 Medium and long-tail keywords


Medium and long-tail keywords answer questions from customers at specific stages of the buyer's journey, thus improving click-through rates and conversions. It may seem counterintuitive to be very specific with keywords and blog topics.

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However, if you focus on writing blog posts that answer specific questions, you can attract buyers who want what you have to offer. Basically, pre-screen your audience. Your website may have fewer visitors, but those who click and land on your website are more likely to become buyers. It's better to target searchers who visit your website and convert than to attract a lot of visitors who will run away because they're not actually looking for your product or service.

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Post regularly


A regular posting schedule is very important. Readers keep coming back not only for the high quality but also for the consistency and author/brand you can trust. The best way to keep your posts on schedule is to use the content calendar. You can create your own, but there are also many simple tools to help you with that.
 

Read more: The Ultimate Guide to Google Applications: Know How 
 

Social listening

With so much conversation going on there, it can be difficult to navigate social media if you don't know what you're looking for.

However, social listening has become a technique that can be used to find interesting blog topic ideas if you can find an online presence. Join forums and like pages and hashtags related to the products and services you offer. People are always debating old and new, so there are many blog topic ideas here. This way you will know what your readers are talking about and what problems they have.

 

Check Keyword and Topic Analysis

Another way to find the challenges your customers are trying to solve is to check their email marketing analytics. Did you get high open rates when you promoted a particular product or service? This could indicate that your customers read blog posts that provide more information about the topic. Are there any resources or free downloads that your audience is still engaging with? Consider creating a video or blog post on how to dig deeper into your resources.

For a better understanding, you can have a look at the following 
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Digital Marketing

Keywords tools

Here are some keyword research tools that you can use to come up with ideas for blog topics that online users are searching to start searching.

  • Quora: Typing a phrase or word into Quora's search bar generates a list of questions asked by other users on that topic. Dig deeper by choosing questions and topics by choosing by type. Search for a topic to see how many times that topic has been asked.

  • Google Keywords Planner: If you already have an AdWords account, you can use the Google Keyword Planner to uncover your keywords along with their stats and popularity in your chosen region.

  • Ahrefs: This is an online keyword generator that doubles as a blog topic generator. More useful is the ability to compare search relevance from Google, Bing, Amazon, and a few other search engines.

  • Semrush: This is an additional tool that helps you find keywords based on your search terms and queries.

  • AnswerThePublic: This tool creates a visual representation of the questions people are asking about a topic. Fortunately, there are many topic clusters here, where you can find ideas for popular blog topics that interest you.

Explain SEO for blogging as an aspect of a comprehensive content marketing.

Knowing where to find blog topics that improve your SEO is an important aspect of a comprehensive content marketing strategy that will get you results. Using the keyword and blog topic idea tools suggested above can take the guesswork out of blog topic development. If your business blog lacks organic visibility and barely catches your audience's footsteps, you're definitely looking for ideas on how to engage your audience.

What is Medium and long-tail keywords?

Medium and long-tail keywords answer questions from customers at specific stages of the buyer's journey, thus improving click-through rates and conversions. It may seem counterintuitive to be very specific with keywords and blog topics. However, if you focus on writing blog posts that answer specific questions, you can attract buyers who want what you have to offer. Basically, pre-screen your audience. Your website may have fewer visitors, but those who click and land on your website are more likely to become buyers. It's better to target searchers who visit your website and convert than to attract a lot of visitors who will run away because they're not actually looking for your product or service.

What are keyword research tools that you can use to come up with ideas for blog topics that online users are searching to start searching?

Here are some keyword research tools that you can use to come up with ideas for blog topics that online users are searching to start searching.

  • Quora: Typing a phrase or word into Quora's search bar generates a list of questions asked by other users on that topic. Dig deeper by choosing questions and topics by choosing by type. Search for a topic to see how many times that topic has been asked.

  • Google Keywords Planner: If you already have an AdWords account, you can use the Google Keyword Planner to uncover your keywords along with their stats and popularity in your chosen region.

  • Ahrefs: This is an online keyword generator that doubles as a blog topic generator. More useful is the ability to compare search relevance from Google, Bing, Amazon, and a few other search engines.

  • Semrush: This is an additional tool that helps you find keywords based on your search terms and queries.

  • AnswerThePublic: This tool creates a visual representation of the questions people are asking about a topic. Fortunately, there are many topic clusters here, where you can find ideas for popular blog topics that interest you.

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