How to Install and Configure Microsoft Clarity on Your Website

Safalta Expert Published by: Vanshika Jakhar Updated Sun, 25 Dec 2022 12:05 AM IST

Microsoft Clarity is a powerful analytics tool that provides website owners with valuable insights into user behavior. By installing and configuring Microsoft Clarity on your website, you can gain a better understanding of how users are interacting with your site and make informed decisions about how to improve the user experience. It provides visualizations of user interactions, such as clicks, taps, and scrolling behavior, as well as heatmaps to show where users are spending the most time on a page. It also offers session replays, which allow website owners to watch recordings of real user sessions and see exactly how users are interacting with their websites. In this article, we will guide you through the process of installing and configuring Microsoft Clarity on your website.

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Table of Content
What is Microsoft Clarity?
Benefits of Microsoft Clarity
How to Setup Microsoft Clarity on Your Website?
How to Use Microsoft Clarity?
Google Analytics Integration with Microsoft Clarity
 

What is Microsoft Clarity?

Microsoft Clarity is a web analytics tool that helps website owners understand how visitors interact with their websites.

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It provides insights into user behavior, including what pages are most popular, how long visitors stay on the site, and where they come from. Clarity also includes features like heat maps, which show where visitors are clicking on the page, and session replays, which allow website owners to see a playback of a user's session on the site. Clarity is designed to be easy to use and includes features like automatic event tracking and integrations with other tools like Google Analytics.
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Benefits of Microsoft Clarity

Some benefits of using Microsoft Clarity include:

  1. Improved user experience: By understanding how users interact with your website, you can identify areas for improvement and make changes to enhance the user experience.
  2. Increased conversion rates: By analyzing user behavior, you can identify any roadblocks or issues that may be preventing users from converting to your site.
  3. A better understanding of your audience: Microsoft Clarity provides insights into the demographics of your website visitors, including their location, device type, and browser.
  4. Easy to use: Microsoft Clarity is easy to set up and use, with a simple interface and clear, actionable data.
  5. Free: Microsoft Clarity is a free tool, making it accessible to businesses of all sizes.
 

How to Setup Microsoft Clarity on Your Website?

To set up Microsoft Clarity on your website, follow these steps:

  1. Go to the Microsoft Clarity website and sign up for a free account.
  2. Once you have signed up, you will be taken to the dashboard. From here, click on the "Add a Website" button.
  3. Enter the URL of your website and click "Add Website".
  4. On the next page, you will see a code snippet that you need to add to your website. This code should be added to the header of your website, just before the closing tag.
  5. Once you have added the code to your website, click the "Verify Installation" button to ensure that the code is working correctly.
  6. If the code is working correctly, you will see a message saying that your website has been successfully added to Microsoft Clarity.
  7. You can now start using Microsoft Clarity to track user behavior on your websites, such as clicks, scrolls, and other actions. You can view this data in the Microsoft Clarity dashboard.

Note: If you are using a content management system (CMS) such as WordPress, you may need to install a plugin to add the Microsoft Clarity code to your website. There are several WordPress plugins available that can help you with this process.

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How to Use Microsoft Clarity?

Microsoft Clarity is a tool that allows website owners and developers to analyze user behavior on their websites.

It provides insights into how visitors interact with the website, such as which pages they visit, how long they stay, and which actions they take. It also provides information on user demographics and the devices they use.

To use Microsoft Clarity, you'll need to do the following:

  1. Sign up for a Microsoft Clarity account at https://clarity.microsoft.com/.
  2. Install the Microsoft Clarity tracking code on your website. You can find instructions for doing this in the Microsoft Clarity documentation.
  3. Once the tracking code is installed, it will begin collecting data on user behavior. You can view this data in the Microsoft Clarity dashboard.
  4. Use the data provided by Microsoft Clarity to understand how users interact with your website, identify any problems or areas for improvement, and make changes to optimize the user experience.

There are also several features available in Microsoft Clarity that can help you better understand user behavior, including heatmaps, session replay, and user feedback. You can use these features to see where users are clicking, how they navigate through your website, and what they think of your website.
 

Google Analytics Integration with Microsoft Clarity

To integrate Google Analytics with Microsoft Clarity, you will need to follow these steps:

  1. Make sure you have a Google Analytics account and a Microsoft Clarity account. If you don't have either, you can sign up for them for free.
  2. In your Google Analytics account, go to the Admin section and select the property you want to integrate with Microsoft Clarity.
  3. In the Property column, click on "Tracking Info" and then select "Tracking Code."
  4. Copy the tracking code provided by Google Analytics.
  5. In your Microsoft Clarity account, go to the Settings section and select "Integrations."
  6. Scroll down to the "Google Analytics" section and click on the "Add Google Analytics Integration" button.
  7. Paste the tracking code you copied from Google Analytics into the "Tracking Code" field and click "Save."
  8. Wait for data to start appearing in your Microsoft Clarity dashboard. This may take a few hours.

That's it! Your Google Analytics data should now be integrated with Microsoft Clarity. You can use this data to gain insights into how visitors are interacting with your website and improve their experience.

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Can I use Microsoft Clarity with other web analytics tools?

Yes, you can use Microsoft Clarity in conjunction with other web analytics tools. For example, you might use Clarity to track user behavior on your site and Google Analytics to track traffic and marketing performance.

 

Does Microsoft Clarity work on mobile devices?

Yes, Microsoft Clarity is designed to work on both desktop and mobile devices. It provides detailed insights into user behavior on all types of devices, including smartphones and tablets.

How do I view my data in Microsoft Clarity?

Once you've set up Microsoft Clarity on your website and collected some data, you can view your analytics in the Microsoft Clarity dashboard. The dashboard provides a range of reports and visualization tools that you can use to understand how users are interacting with your site.


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