Nestle Case Study: How Nestle’s Marketing Strategy Worked for them

Safalta expert Published by: Saumya Sahoo Updated Wed, 28 Dec 2022 01:48 AM IST

Highlights

Social media sites to engage with consumers and strengthen its brand identity

Introduction

Nestle’s digital marketing strategy revolves around people. We bring people together, wish them well, and sell our products through it. All of their campaigns have an underlying atmosphere that allows them to connect with their audience. They have a well-optimized website that is driving conversions and performing at its peak.

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Following are a few how Nestle’s Marketing Strategies

A diversified portfolio reduces the risk

Succeeding in the face of intense competition is difficult, especially in the fast-moving consumer goods industry. Nestlé has survived successfully through the judicious use of product diversification.

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For example, Maggi was banned in India after harmful ingredients were detected. Nestlé decided to diversify. They revamped her Maggie and added a few more products to his portfolio. The company skillfully introduces horizontal product diversification whenever it hits a wall.

Nestlé social media channels

Nestlé has a strong presence on all social media platforms, but Nestlé is most active on Facebook, Instagram, and Twitter. The brand uses social media sites to engage with consumers and strengthen its brand identity. A food giant created local social media profiles to connect with customers around the world on a wide range of products. Social media is a tool that Nestlé employs to boost its marketing, innovation, and leadership potential. To do this, brands create a variety of content tailored specifically for each platform.

Participate in various social media platforms

Nescafe has quite a few online followers. We have over 30 million Facebook fans. Twitter, Facebook, Snapchat, and Periscope are among the sites where the company has grown. The brand creates a unique mix of graphics, interactive GIFs of him, and user-generated movies. Snapchat launched its 40+ campaigns. By participating in different platforms like this, you can connect with your audience wherever they are.

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Product mix strategies

Product mix basically means how many products a company offers. And the only advantage of a large product line is the ability to adopt a product mix strategy. Nestlé leverages its vast portfolio and uses it to attract cost-conscious prospects. How? The company regularly posts buy-one-get-one promotions, rebates, sales offers, and giveaways. In short, Nestlé is implementing a product mix strategy. Many companies, especially his FMGC brand, offer bundle deals to showcase their products or sell unpopular items. These sales help drive awareness of low-growth products, make premium products look affordable, and remove low-demand inventory. There are countless similar examples at local grocery stores and nearby fast-food joints.

Brand equity

Brand equity is the pride of every company. Sometimes – in fact, most of the time – the name of a brand attracts buyers more than the product itself. Nestlé has very strong brand equity due to its focus on two key areas. First, the company prioritizes product quality and usually creates ads around it. Most Nestlé ads send subliminal messages to viewers. Nutrition, taste, sure. Different perspectives put people at ease and buy products without fear. Second, Nestlé maintains a consistent brand image in advertising and packaging. For example- for many years the packaging of KitKat is red in color.  

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Content marketing

Nestle creates a lot of video content on its YouTube channel for all brands. Content ranges from informative “how-to” videos, and cooking tips, to better insight into using the right products. Video content is a growing channel in Nestlé's marketing strategy, but Nestlé has identified other ways to share relevant information with consumers.

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Site Overview

Nestle recognizes the importance of a strong web presence and has developed a strategy to increase search engine visibility. Nestlé has so many brands and each brand has a separate website. Each brand's website is tailored to its niche, resulting in better rankings. Most brands are constantly creating campaigns that can be used to build social media visibility and increase brand awareness. However, Nestle aims to increase traffic to its website from all sources.
 

What is Nestlé's product mix strategies?

Product mix basically means how many products a company offers. And the only advantage of a large product line is the ability to adopt a product mix strategy. Nestlé leverages its vast portfolio and uses it to attract cost-conscious prospects. How? The company regularly posts buy-one-get-one promotions, rebates, sales offers, and giveaways. In short, Nestlé is implementing a product mix strategy. Many companies, especially his FMGC brand, offer bundle deals to showcase their products or sell unpopular items. These sales help drive awareness of low-growth products, make premium products look affordable, and remove low-demand inventory. There are countless similar examples at local grocery stores and nearby fast-food joints.

Explain brand equity of nestle.

Brand equity is the pride of every company. Sometimes – in fact, most of the time – the name of a brand attracts buyers more than the product itself. Nestlé has very strong brand equity due to its focus on two key areas. First, the company prioritizes product quality and usually creates ads around it. Most Nestlé ads send subliminal messages to viewers. Nutrition, taste, sure. Different perspectives put people at ease and buy products without fear. Second, Nestlé maintains a consistent brand image in advertising and packaging. For example- for many years the packaging of KitKat is red in color.  

Explain nestle’s digital marketing strategy.

Nestle’s digital marketing strategy revolves around people. We bring people together, wish them well, and sell our products through it. All of their campaigns have an underlying atmosphere that allows them to connect with their audience. They have a well-optimized website that is driving conversions and performing at its peak.

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