Top 20 Free Email Marketing Tools for Your Business

Safalta expert Published by: Saumya Sahoo Updated Sun, 25 Dec 2022 01:12 AM IST

Highlights

Modern email marketing has moved away from consistent mass emailing and instead focuses on consent, segmentation, and personalization.

Introduction

Email marketing is a direct marketing channel that enables companies to notify customers on their contact list about new products, sales, and updates. Its high ROI is important to most companies' overall inbound strategy. Modern email marketing has moved away from consistent mass emailing and instead focuses on consent, segmentation, and personalization. Although it may seem like a lot of work, marketing automation handles the majority of the labor-intensive tasks for you. In the long run, a well-thought-out email marketing strategy will not only help you increase your sales, but it will also help you build a community around your brand.
 

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Following are the  top 20 Free Email Marketing Tools for Your Business

Mailchimp

Mailchimp is the leading provider of email marketing tools you've probably heard of.

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The free plan offers basic email marketing features like composing and scheduling emails. The smart recommendations aspect of this email marketing solution is what sets it apart. You can use these insightful audience data to maximize your marketing efforts. Designing emails on the platform is easy with a content manager that lets you store images and files for easy access. Mailchimp lets you automate emails at key steps in the buyer journey, making it easy to send welcome emails, order confirmations, abandoned cart reminders, and more.

HubSpot

HubSpot has everything you need. The email marketing features are great and we offer a lot of features for free. Up to 2,000 emails and 100+ lists and reports per month. Add HubSpot capabilities for CRM, complete marketing automation, customer care, sales, and more when you're ready to scale. Once you've signed up, Mail Tools will bring you to the editor so you can get started right away. Whether you're new to HubSpot or working with email marketing more broadly, your next stop is our user guide. This manual contains all the information you require to design stunning and successful campaigns in HubSpot. 100 static lists and 5 "active" lists make up the 105 lists. This includes lightning-fast options for segmenting hard bouncers, recipients who open but don't click, and more.

Campaign Monitor

The aptly named Campaign Monitor allows you to monitor your campaigns. Campaign Monitor gives you the ability to customize all aspects of your email newsletter, deliver it to all of your subscriber lists, and track its performance over time.

Sendinblue

Sendinblue is a marketing communications platform that offers both email marketing tools and additional features like customer relationship management and landing page creation. With over 70 design templates, Sendinblue's email design feature makes it easy to create great-looking emails. Plus, all of these templates are responsive and you can preview the results to make sure your design looks the way you want it on any screen format. Once you've designed your emails, you can use features like A/B testing and segmented recipient lists to optimize your campaigns and take the manual work and guesswork out of targeting your ideal audience.

Benchmark Email

Benchmark Email is a great email marketing tool option for designing responsive emails that look great on any device. If you need to add images to your emails, you can also edit the images directly on the platform. The email editor allows you to add effects, stickers, and texts to effectively send your messages. You have the option to choose from a myriad of ready-made templates, depending on your industry, type, and occasion. Those who know HTML can also compose an email from scratch using a code editor. The Dual View feature simplifies the entire email creation process by allowing you to see your email design while editing.

MoonMai

MoonMail prides itself on being the next-generation omnichannel communications platform. This includes email, SMS, voice, WhatsApp, messengers, and bots. With the forever free plan, you can send up to 300 emails per month for free.

MailerLite

MailerLite doesn't offer pre-built templates for its free newsletter service, but its dynamic pre-built content blocks more than makeup for the lack of templates. Multiple articles, videos With blocks highlighting, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers quickly create new campaigns and custom templates. Emails can also contain more than just text and images. It has a countdown timer that dynamically displays the time remaining until the product launches or the sale ends. Add product details, embed videos, and get the latest blog posts with a dynamically updated RSS block. It's a great way to send interactive emails, not just digital letters. Besides your email content, MailerLite also includes powerful automation and audience segmentation features in its free plan. An intuitive builder makes it easy to map automation workflows. You can create both persistent and one-time segments, and view aggregated statistics for each segment.

EasySendy

EasySendy is a hybrid email marketing software. You can use it to create and run regular campaigns, autoresponder campaigns, and even drip email campaigns. Like any other email marketing tool, it has a drag-and-drop editor, mailing list management, segmentation, and various email templates.

SendPulse

SendPulse is a marketing automation powerhouse of sorts. Alongside the core marketing email toolset, SendPulse helps automate SMS and web push notifications and messenger chatbot campaigns. With SendPulse, even on the free plan, you can design custom subscription forms, create email templates, run A/B tests, segment subscribers, and more.

ConvertKit

What's the point of an email newsletter if it doesn't increase clicks and conversions? ConvertKit is an email marketing tool created to increase revenue. You can use it to automate email newsletter campaigns, create opt-in forms for your readers, and monitor dashboards to track your most important email metrics.

SendX

SendX offers a variety of features for email marketers, from building email lists from scratch to creating landing pages and opt-in forms to ensure more conversions/subscribers. There are also some built-in automation features so you can send the right message to the right person at the right time.
   

Albacross

Albacross is a powerful B2B lead generation platform that allows companies to identify and monitor the companies visiting their website and get additional data about unknown organizations such as size, revenue, industry, location, and contact information. provide. Seamless integration with Zapier lets you export targeted leads to your CRM system and email outreach tools. With this data at your fingertips, you can create email marketing campaigns with better audience segmentation and higher open rates.

ReachMail

ReachMail is an email marketing platform that offers unlimited storage and access to features like sign-up confirmations, welcome messages, and automated drip campaigns, just like some of the platforms on this list. You'll also get powerful reports on metrics like open rates, click rates, and bounce rates so you can keep improving.

Mailmodo

Mailmodo is a complete email marketing solution that allows users to create and send interactive app-like emails to improve email conversions. All interactions occur within the email, eliminating user redirects for a smoother email experience and higher conversion rates. It provides users with a no-code, drag-and-drop email editor and a rich collection of AMP email templates for all common use cases.

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EmailOctopus

EmailOctopus is a lightweight email marketing tool that runs on Amazon SES infrastructure. The free plan doesn't offer as many features as the other free email marketing tools on this list, but you can send far more emails per month than most. You can send unlimited emails from any number of email addresses. This makes it the perfect solution for small agencies and entrepreneurs representing other brands. It also integrates with third-party apps like MailOptin, WordPress, and Zapier, so you can share customer data across different tools.

Campayn

As the name suggests, Campayn lets you create quality email campaigns. Like most modern email marketing tools, Campayn has a simple drag-and-drop interface. Create the perfect background for your email messages with beautiful designs that reflect your brand. You can use one of our templates or design your own template. It includes a contact manager that helps you keep your contacts up to date and track how your contacts are interacting with your email. You can segment your list. Campayn offers many options for designing signup forms, including website forms, hosted forms, Facebook forms, popup lightbox forms, and more. It also makes life easier by automating the most popular email marketing campaigns based on key customer activity triggers.

Stripo

Stripo offers two email editors. One for marketers with little or no design experience, and another for email developers (using an HTML code editor). Create personalized emails using Stripo’s drag-and-drop editor.

Prospect.io

Prospect.io is a type of B2B sales automation platform designed to help you find and research prospects in your browser. When enabled, you can find information about people, search for email addresses, job titles, and locations, and verify email addresses in your web browser.

Wix

Wix is a website builder at its core. With Wix ShoutOut, Wix has combined the simplicity of a web builder into a simple email marketing platform with pre-built templates and an easy-to-use builder. Customize your email with different backgrounds, colors, fonts, and more. Plus, emails are mobile-friendly and look great on any device. Wix ShoutOut comes with mailing list management tools for easy segmentation.

Hunter

Hunter is a simple lookup tool that can be used to find and verify email addresses. Simply enter a company name and you'll be presented with a list of valid e-mail addresses for that company, along with the naming convention the company is likely to use. So if you know someone's name, you can find out their email address.

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What is email marketing?

Email marketing is a direct marketing channel that enables companies to notify customers on their contact list about new products, sales, and updates. Its high ROI is important to most companies' overall inbound strategy. Modern email marketing has moved away from consistent mass emailing and instead focuses on consent, segmentation, and personalization. Although it may seem like a lot of work, marketing automation handles the majority of the labor-intensive tasks for you. In the long run, a well-thought-out email marketing strategy will not only help you increase your sales, but it will also help you build a community around your brand.

Explain the work of HubSpot.

HubSpot has everything you need. The email marketing features are great and we offer a lot of features for free. Up to 2,000 emails and 100+ lists and reports per month. Add HubSpot capabilities for CRM, complete marketing automation, customer care, sales, and more when you're ready to scale. Once you've signed up, Mail Tools will bring you to the editor so you can get started right away. Whether you're new to HubSpot or working with email marketing more broadly, your next stop is our user guide. This manual contains all the information you require to design stunning and successful campaigns in HubSpot. 100 static lists and 5 "active" lists make up the 105 lists. This includes lightning-fast options for segmenting hard bouncers, recipients who open but don't click, and more.

What is MailerLite? Explain how it works.

MailerLite doesn't offer pre-built templates for its free newsletter service, but its dynamic pre-built content blocks more than makeup for the lack of templates. Multiple articles, videos With blocks highlighting, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers quickly create new campaigns and custom templates. Emails can also contain more than just text and images. It has a countdown timer that dynamically displays the time remaining until the product launches or the sale ends. Add product details, embed videos, and get the latest blog posts with a dynamically updated RSS block. It's a great way to send interactive emails, not just digital letters. Besides your email content, MailerLite also includes powerful automation and audience segmentation features in its free plan. An intuitive builder makes it easy to map automation workflows. You can create both persistent and one-time segments, and view aggregated statistics for each segment.

What offers does Emailoctopus make?

EmailOctopus is a lightweight email marketing tool that runs on Amazon SES infrastructure. The free plan doesn't offer as many features as the other free email marketing tools on this list, but you can send far more emails per month than most. You can send unlimited emails from any number of email addresses. This makes it the perfect solution for small agencies and entrepreneurs representing other brands. It also integrates with third-party apps like MailOptin, WordPress, and Zapier, so you can share customer data across different tools.

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