Top Programmatic Advertising Trends for 2023: A Comprehensive Guide

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Flash-briefing                                                                                                                                                                                                                                                           

A common way to acquire the newscast, weather, as well as other daily updates is through a flash briefing on Alexa. The news sources, podcasts, and other "Skills" that the users want their smart speaker to play are completely up to them.

 

Growth of Voice Search

 

The mass acceptance of voice search technology is another noteworthy development that is now having an impact on the world of digital marketing. The method search marketing experts optimize websites to rank for specific keywords and queries is changing as a result of voice search. By 2020, voice searches are predicted to make up approximately 50% of all searches, providing new marketing opportunities for online advertisers. The most important thing you can do to prepare your website for voice search is to utilize long-tail keywords like "most costly women's clothes brand" rather than a general term like "clothing brand." Download ebooks to gain extensive knowledge about them.

Marketing with chatbots

 

Utilizing chatbots for marketing and advertising is the upcoming trend in digital marketing. Chatbots have been used by businesses for a while, and marketing is greatly benefiting from the trend.

Social media chatbots digital marketing, chatbots are increasingly being used in a variety of ways to improve client interactions and experiences. For instance, Uber now enables users to utilize the Facebook Messenger app to schedule an Uber ride.

Intelligent chatbots:

Clients and customers can receive a personalized experience from a chatbot driven by AI. With predictive analytics, Bank of America's chatbot can anticipate clients' demands and help them navigate challenging banking processes. It can handle any consumer inquiry. Even helping clients make payments, check accounts, or save money is something these chatbots can do. These encounters have a significant impact on how brands position themselves as "customer-first."

                       

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Augmented Reality's Golden Age (AR)

In 2020, it's expected that augmented reality (AR), the following and most promising trend in digital marketing, will surpass virtual reality (VR). It is among the biggest trends in the industry and has established itself in digital marketing as well. Large organizations like IKEA are already utilizing AR. The IKEA Place app, released in 2017, enables users to view exactly how well the furniture will fit and look in their homes before making a purchase. This type of marketing, also known as "experiential marketing," aids companies like IKEA in providing customers with distinctive experiences that determine whether they make a purchase or not.

 

Make Your Marketing Efforts Personal

How well you understand your target market will determine how successful your marketing strategies are. Every time you contact your customers or prospects through digital marketing, you gather a tonne of data. And on that, the following digital marketing fad focuses. You may utilize sophisticated business intelligence tools to make sense of this data, develop precise buyer personas, and derive insightful conclusions about customer preferences, behaviour patterns, and more. You can design tailored messaging and campaigns using these findings.

Using private messaging applications for communication

It's time for organizations to start focusing on how to effectively use private messaging applications in 2023. Recently, messaging apps for smartphones like WhatsApp, Viber, or WeChat have become very popular. Businesses are recognizing the value of both private messaging groups and private apps. With WhatsApp's 1.5 billion active users in more than 180 countries, marketers can promote their goods and services to a large audience without ever directing them to their website. Another feature of WhatsApp enables you to create WhatsApp Business accounts & leverage Facebook advertisements to provide WhatsApp users with the option to call or chat with their customer service team with just one click.

Engaging Marketing

Push interactive content marketing

A growing number of marketing professionals are using interactive marketing content to better engage their audiences. The next big thing in digital marketing will be interactive content, which, according to data from Inc., is up to 23% more effective than static content. You can entice visitors to connect with your company by using interactive marketing content such as quizzes or polls. Engagographics, which can make flat, dull infographics much more entertaining while simultaneously giving customers the relevant data and information they're looking for, is another excellent example of interactive marketing.

Put Your Eyes on the Content

Visual content enables you to convey emotion, convey more in less time, and strengthen the impact and recall of your communications. By 2021, live video will make up 13% of all internet traffic, predicts Digital Marketing World. Live video streaming is now supported by almost everything social media platform, and it is only anticipated to increase significantly in 2020.