What's the difference between a cold email and an email marketing?

Safalta expert Published by: Ishika Jain Updated Wed, 28 Dec 2022 12:23 PM IST

Highlights

Email marketing is different from cold email outreach in that marketing emails are sent to targeted audiences that have opted in to receive them, whereas cold email outreach is sent to people you don't yet know.

Cold emails & marketing emails are both parts of an email marketing plan. It can be confusing to distinguish between these two types of emails, so let's do that now. Sending a stranger an email with the goal of developing a mutually beneficial connection is known as a cold email. Marketing emails (or newsletters) are pre-written promotional communications distributed to a list of subscribers who have agreed to receive them. Yes, both strategies include sending emails, but they vary in their strategies, tools, and applications.

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Source: Safalta

You may learn more about the distinctions between marketing and cold emails in this tutorial, along with the best methods for sending each.

Table of Content:
A Look at the Definitions of Cold Email and Marketing Email
Describe a cold email
A marketing email is what?
4 key distinctions between email marketing and cold email
Achieving a balance between cold emails and marketing emails

A Look at the Definitions of Cold Email and Marketing Email

Describe a cold email

Sending an unsolicited email to someone you normally don't know well is known as "cold emailing." Cold emailing is a form of communication, or "touch point," that is used in sales outreach and prospecting, much as cold calling, door-to-door sales, or sales letters. It falls under the area of outbound marketing and sales, which involves attempting to contact customers directly. Many marketers commit the error of mailing cold emails to anybody and everyone because they mistakenly believe that sales are just a numbers game. However, for it to be GDPR-compliant and yield the best outcomes, the prospect needs to have a genuine interest in your offer. Download ebooks to gain extensive knowledge about them.

A marketing email is what?

A marketing email, email campaign, or newsletter is a type of business email that is sent to a large recipient list. The recipients have always been people who have signed up for your email list and have agreed to receive emails from you. Email lists frequently add subscribers through signup forms on the website or during online checkout. and has the option to stop receiving such messages at any moment. Marketing emails are a type of "inbound marketing," which is a strategy for drawing potential clients by developing useful information and experiences.

4 key distinctions between email marketing and cold email

1 Various objective
Email marketing and cold emailing have fundamentally different objectives. Cold email prospecting's goal is to fill your sales funnel with fresh prospects. The term "cold lead" refers to a prospect who hasn't previously interacted with you. Contrarily, email marketing focuses on fostering and preserving connections with current prospects and clients. These leads are regarded as "warm" because they have subscribed to your email list and are familiar with your company. Email marketing can educate, raise awareness, and turn friendly relationships into consumers when done well.

2 Various tools
It's important to keep marketing emails and cold emails apart, which means you shouldn't send them through the same system or contacts database. Sending commercial emails and cold emails from the same IP address could harm your sender's reputation & ultimate email deliverability.

3 Various KPIs and metrics
Cold email prospecting success and email marketing success are gauged using very distinct metrics and KPIs. An ideal range for email marketing open rates is between 25 and 30 percent. 80% or so would be the corresponding percentage for cold emails. However, just because a message is opened doesn't necessarily indicate it's effective! In reality, 95% of outreach emails are rejected since consumers have grown very accustomed to receiving them. Since bad cookie-cutter emails frequently end up in inboxes despite high open rates, cold email success is a matter of execution rather than strategy.

Since cold emails are indeed correspondence, the major goal is to elicit a response from the recipient and to initiate a dialogue. As a result, while assessing cold campaigns, reaction rates are crucial. Email marketing, on the other hand, is one-to-many communication in which you try to persuade prospective to click (or tap) links to particular pages. In this situation, reply rates are less significant. Instead, you'd count the user's clicks or other actions, which wouldn't be relevant for cold emailing. The volume of emails sent using cold email & email marketing also varies significantly. Cold email campaigns are likely to be more staggered, whereas email marketing allows you to send to thousands of recipients at once. For instance, you may send an email to 100 people every day and up to 7 follow-up emails over over four weeks. Growth teams must carefully monitor workload management for every assignment given the stark contrast in scale between cold emailing oandemail marketing. Later, more on that.

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4 Various email frequency and content
Newsletters, welcoming emails, company updates, and even seasonal campaigns like Black Friday emails are just a few of the messages that may be found in marketing emails. When a subscriber signs up, they typically understand the frequency with which these messages will be sent out. Not only that, but prospects receive many emails over a predetermined period after opting into the campaign thanks to email automation, which is frequently used in predetermined workflows.

Finally, email marketing messages may be routinely sent in response to the user's behavior-based conditional logic. For instance, an automated email may remind a prospect of the impending purchase if they leave a product in the cart but don't check out.

On the other hand, cold emails are once more about obtaining a response to request a demo, make a direct sale, or place a call. Compared to automated email sequences, these communications are less routine and more reliant on direct response.
5 Various jobs and talents
Cold emailing and marketing emails have similar sales and marketing goals, but they call for different expertise and, occasionally, play different roles. Cold email prospecting is strongly related to sales duties and is best left to those who are skilled at establishing connections and closing deals. Additionally, they must be able to handle heavy email traffic between individuals. Marketing professionals that excel at creating customer journeys and copywriting are best suited to handle email marketing. However, a person or small business owner could quickly find themselves in charge of both.

Achieving a balance between cold emails and marketing emails

It's crucial to distinguish between email marketing and cold email. Although marketing emails are a type of inbound marketing, cold email prospecting is an example of outbound marketing. It's the distinction between going after prospects head-on and luring your ideal clientele to your business. While some objectives (the sale) coincide, each strategy calls for different measurements, tools, content, frequency, & talents. Regardless of where you stand on the "team cold emailing" or "team marketing emails" debate, both approaches have a role in any sales and marketing plan. Email marketing is different from cold email outreach in that marketing emails are sent to targeted audiences that have opted in to receive them, whereas cold email outreach is sent to people you don't yet know.
 

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Email marketing using cold email?

Cold email marketing is used to contact potential clients who are not currently familiar with you. The goal of cold emailing, like cold calling, is not to send emails to every member of your target audience about the goods or services.

Do cold emails count as marketing or sales?

Cold emailing is a form of communication, or "touch point," that is used in sales outreach and prospecting, much as cold calling, door-to-door sales, or sales letters. It falls under the area of outbound marketing and sales, which involves attempting to contact customers directly.

Why is a cold email called that?

A cold email is an unwanted email sent as part of an email marketing campaign to a recipient who has never heard of you or your business before. Although it is very simple to make it appear like spam mail, this does not imply that it is spam; it is only a method of saying hello.

How many cold emails actually get responses?

In fact, studies have demonstrated that targeted cold emails can now have response rates of 15 to 25 percent.

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