How did the print revolution create a new reading public and new culture of reading ?
(1) The print revolution created a new reading public as mentioned below : A new reading public emerged because printing reduced the cost of books, Books could be produced at a faster rate and were available in the market in large numbers. The books flooded the market, reaching out to an over-growing readership. (2) Print revolution created a new culture of reading as mentioned below : Earlier books were read by the elites. Common people were illiterate and lived in a world of oral culture. They heard sacred texts read out, ballads recited and folk tales narrated. Knowledge was transferred orally. People collectively heard a story or saw a performance. Before the age of print, books were not only expensive but they could not be produced in sufficient numbers. Now books could reach out to wider sections of people. If earlier there was a hearing public, now a reading public came into being.
